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The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia
Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://www.econbiz.de/10012502304
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Creating utilitarian and hedonic value from website quality and online retail performance
Wang, Edward Shih-Tse - In: Journal of electronic commerce in organizations : the … 15 (2017) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10011735114
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A comparative analysis of contactless e-service encounters in online platforms
Lee, Sang M.; Hong, Soon Goo; Lee, Donhee - In: Service business 18 (2024) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10014504707
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Cash on delivery as a determinant of e-commerce growth in emerging markets
Hamed, Sara; El-Deeb, Sara - In: Journal of global marketing 33 (2020) 4, pp. 242-265
Persistent link: https://www.econbiz.de/10012292812
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Extending E-S-QAUL with hedonic dimensions to measure the quality of internet travel services and its effects on perceived value, loyalty and switching barriers
Santouridis, Ilias; Krikoni, Eirini - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 301-318
Persistent link: https://www.econbiz.de/10011628238
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Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience
Blázquez, Marta - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 97-116
Persistent link: https://www.econbiz.de/10010391419
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OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar; Fallu, Jean-Mathieu; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
Parker, Christopher J.; Wang, Huchen - In: Journal of fashion marketing and management 20 (2016) 4, pp. 487-506
Persistent link: https://www.econbiz.de/10011551765
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Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
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Technology consumer behaviour : a study of hedonic/utilitarian preference via virtual space
Arruda Filho, Emílio José Montero; Santos, Agenilson … - In: International journal of business information systems : … 20 (2015) 4, pp. 455-476
Persistent link: https://www.econbiz.de/10011448127