Similar Search Results

Design of Online Healthcare Platforms : Motivating Doctors and Benefiting Patients

Wang, Qiyuan; Weinberg, Charles; Wu, Chunhua - 2021

Online health has emerged as a critical component of the healthcare system. This paper empirically investigates how online health platforms create value for patients and doctors and explore how market designs influence value creation. We develop a structural demand and supply model for an online...

Persistent link: https://www.econbiz.de/10013313965

Brand presence in digital space

Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10009792126

Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system

Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216

Persistent link: https://www.econbiz.de/10011527509

Web atmospheric qualities in luxury fashion brand web sites

Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10011502875

What makes the Indian youths to engage with online retail brands : an empirical study

Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529

Persistent link: https://www.econbiz.de/10012660432

How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions

Swoboda, Bernhard; Winters, Amelie; Fränzel, Nils - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 37-53

Persistent link: https://www.econbiz.de/10012600955

A framework to attain brand promise in an online setting

Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578

Persistent link: https://www.econbiz.de/10010127905

Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach

Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404

Persistent link: https://www.econbiz.de/10012494465

The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand

Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198

Persistent link: https://www.econbiz.de/10012285941

Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

Persistent link: https://www.econbiz.de/10011573434

1
2
3
4
5
6
7
8
9
10
Next
Last