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E-commerce
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Markenführung
17,000
Brand management
16,978
Markenimage
10,848
Theorie
10,677
Brand image
10,633
Theory
10,492
Beziehungsmarketing
9,904
Relationship marketing
9,903
Markenartikel
9,114
Brand
8,020
Werbewirkung
7,880
Advertising effects
7,655
Online-Marketing
6,688
Internet marketing
6,626
Social Web
6,613
Social web
6,606
USA
6,015
Customer satisfaction
5,916
Kundenzufriedenheit
5,902
Deutschland
5,882
United States
5,798
Online-Handel
5,746
Online retailing
5,728
Germany
5,275
Werbung
5,165
Advertising
5,003
Viral marketing
4,765
Virales Marketing
4,755
Service quality
4,601
Dienstleistungsqualität
4,594
Einzelhandel
4,545
Retail trade
4,441
Marketingmanagement
4,059
Marketing management
4,021
Electronic Commerce
3,932
Experiment
3,609
Verbraucherverhalten
3,572
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Usman, Osly
14
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12
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11
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11
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9
Rabinovich, Elliot
9
Tan, Yong
9
Ahuja, Vandana
8
Civelek, Mustafa Emre
8
Law, Chun Hung Roberts
8
Schramm-Klein, Hanna
8
Akram, Umair
7
Chen, Jianqing
7
Fedoseeva, Svetlana
7
Kalia, Prateek
7
Kumar, Anil
7
Lowry, Paul Benjamin
7
Martens, Bertin
7
Walsh, Gianfranco
7
Benlian, Alexander
6
Breugelmans, Els
6
Broeder, Peter
6
Cebollada, Javier
6
Chu, Junhong
6
D'Annunzio, Anna
6
Duarte, Paulo
6
Dwivedi, Yogesh Kumar
6
Ellison, Glenn
6
Ellison, Sara Fisher
6
Frasquet Deltoro, Marta
6
Goldfarb, Avi
6
Hajli, Nick
6
Hjort, Klas
6
Jin, Ginger Zhe
6
Kwark, Young
6
Long, Fei
6
Martínez-López, Francisco J.
6
Mou, Jian
6
Russo, Antonio
6
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6
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9
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4
Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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Maastricht Research School of Economics of Technology and Organizations
2
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2
AMCIS <15, 2009, San Francisco, Calif.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Berliner Wissenschafts-Verlag
1
Campus Verlag
1
Centre de Recherche en Économie et Management (CREM)
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Marketing Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
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1
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1
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International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Internationales Design Zentrum Berlin
1
Konsum im Wandel - das Transformative Potenzial <Veranstaltung> <2017, Klagenfurt>
1
London Economics Ltd
1
Markendialog <5, 2001, Frankfurt, Main>
1
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1
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1
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1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
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Journal of retailing and consumer services
160
Journal of business research : JBR
78
Electronic commerce research
57
Journal of internet commerce
55
International journal of electronic marketing and retailing : IJEMR
49
Information systems research : ISR
44
International journal of e-business research : an official publication of the Information Resources Management Association
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of business information systems : IJBIS
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of internet marketing and advertising : IJIMA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of management information systems : JMIS
31
Electronic commerce research and applications
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of electronic commerce research : JECR
27
Journal of retailing
27
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
International journal of retail & distribution management
24
International journal of hospitality management
23
The international review of retail, distribution and consumer research
23
International journal of electronic commerce : IJEC
22
Journal of fashion marketing and management
20
International journal of consumer studies
19
International journal of electronic business
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of retail and distribution management
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
16
International journal of electronic customer relationship management : IJECRM
15
Electronic markets : the international journal on networked business
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
Journal of travel and tourism marketing
14
European research studies
13
Global business review
13
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ECONIS (ZBW)
3,777
RePEc
10
BASE
2
EconStor
2
Showing
1
-
10
of
3,791
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-
brand
engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
2
Online
brand
detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
3
Impact of advertising in creating
brand
equity with reference to e-tailers
Sarika Omkar P.
;
Naikwade, Shital Sainath
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 95-106
Persistent link: https://www.econbiz.de/10014246903
Saved in:
4
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
5
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
6
Effects of e-marketplaces
brand
trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence,
brand
authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
8
Web atmospheric qualities in luxury fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
9
From product
brand
to platform
brand
: business evolution of Internet clothing
brand
Handu
He, Jiaxun
;
Zhu, Liangjie
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 137-166)
.
2019
Persistent link: https://www.econbiz.de/10012004094
Saved in:
10
Linking online niche sales to offline
brand
conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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