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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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The European Union's smart specialisation launch and brand slogan management
Rusko, Rauno - In: International journal of public policy 14 (2018) 5/6, pp. 320-342
Persistent link: https://www.econbiz.de/10011998979
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Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004
Persistent link: https://www.econbiz.de/10002714836
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The economics of US cruise companies' European brand strategies
Vogel, Michael P. - In: Tourism economics : the business and finance of tourism … 15 (2009) 4, pp. 735-751
Persistent link: https://www.econbiz.de/10003953310
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Erkennungszeichen des Franchisesystems : die Marke
Wessels, Andrea Maria; Flohr, Eckhard - In: Das Franchise-System : Handbuch für Franchisegeber und …, (pp. 54-63). 2008
Persistent link: https://www.econbiz.de/10003700948
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EU-wide comparison of the characteristics and presentation of branded food products (2021)
Nes, Kjersti; Antonioli, Federico; Di Marcantonio, Federica - Europäische Kommission / Gemeinsame Forschungsstelle - 2023
Persistent link: https://www.econbiz.de/10014420567
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Brands, Product Differentiation and EU Competition Law
Lianos, Ioannis - 2014
interaction between brand owners and consumers in the constitution of their brand identity …
Persistent link: https://www.econbiz.de/10013039683