//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Effizienz"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The marketing accountability i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Effizienz
Management
44,350
Marketing
29,166
Entscheidung
19,958
Decision
19,833
Theorie
19,638
Theory
19,470
Efficiency
14,423
Deutschland
10,014
Germany
8,394
USA
6,851
United States
6,155
Marketingmanagement
4,966
Strategisches Management
4,562
Marketing management
4,401
Konsumentenverhalten
4,373
Consumer behaviour
4,364
Unternehmen
4,338
management
3,506
Managers
3,295
Führungskräfte
3,289
Welt
2,934
World
2,886
Strategic management
2,850
marketing
2,538
Experiment
2,491
Bank
2,482
Entscheidungstheorie
2,478
Beziehungsmarketing
2,359
Relationship marketing
2,342
Technische Effizienz
2,316
Technical efficiency
2,314
Innovation
2,297
Electronic Commerce
2,291
Decision theory
2,280
Betriebswirtschaftslehre
2,215
Aufsatzsammlung
2,211
Unternehmenserfolg
1,955
Business economics
1,953
Marktforschung
1,927
more ...
less ...
Online availability
All
Free
3,737
Undetermined
2,364
Type of publication
All
Book / Working Paper
8,315
Article
7,651
Journal
13
Other
5
Type of publication (narrower categories)
All
Article in journal
6,547
Aufsatz in Zeitschrift
6,547
Graue Literatur
2,672
Non-commercial literature
2,672
Working Paper
2,021
Arbeitspapier
1,974
Aufsatz im Buch
1,002
Book section
1,002
Hochschulschrift
875
Thesis
699
Collection of articles of several authors
502
Sammelwerk
502
Bibliografie enthalten
258
Bibliography included
258
Konferenzschrift
191
Amtsdruckschrift
172
Government document
172
Dissertation u.a. Prüfungsschriften
139
Aufsatzsammlung
138
Conference proceedings
113
Collection of articles written by one author
78
Sammlung
78
Conference paper
75
Konferenzbeitrag
75
Case study
57
Fallstudie
57
Forschungsbericht
46
Systematic review
45
Übersichtsarbeit
45
Bibliographie
41
Advisory report
35
Gutachten
35
Rezension
29
Lehrbuch
25
Bibliografie
24
Textbook
24
Article
19
Mehrbändiges Werk
18
Multi-volume publication
18
Handbook
15
more ...
less ...
Language
All
English
12,497
German
2,063
Russian
581
French
170
Undetermined
124
Italian
102
Polish
96
Spanish
84
Czech
82
Slovak
42
Dutch
32
Croatian
31
Hungarian
28
Romanian
16
Bulgarian
15
Swedish
12
Portuguese
10
Ukrainian
10
Slovenian
8
Chinese
5
Norwegian
4
Serbian
4
Finnish
3
Georgian
3
Lithuanian
3
Albanian
2
Vietnamese
2
Bosnian
1
Danish
1
Estonian
1
Multiple languages
1
more ...
less ...
Author
All
Afonso, António
49
Berger, Allen N.
39
Färe, Rolf
39
Kumbhakar, Subal
39
Grosskopf, Shawna
34
Mester, Loretta J.
30
Agasisti, Tommaso
24
De Witte, Kristof
24
Hasan, Iftekhar
24
Lovell, C. A. Knox
24
Ray, Subhash C.
23
Tsionas, Efthymios G.
22
Weill, Laurent
22
Cherchye, Laurens
21
Tanzi, Vito
21
Filippini, Massimo
20
Philippon, Thomas
20
Hughes, Joseph P.
19
Kaplow, Louis
19
Tzeremes, Nickolaos G.
19
Johnes, Jill
18
Sengupta, Jati K.
18
Eling, Martin
17
Fadzlan Sufian
17
Güth, Werner
17
Kalirajan, Kaliappa
17
Pestieau, Pierre
17
Berthold, Norbert
16
Girardone, Claudia
16
Koetter, Michael
16
Schuknecht, Ludger
16
Stiglitz, Joseph E.
16
Sutter, Matthias
16
Weizsäcker, Ernst Ulrich von
16
Acemoglu, Daron
15
Bikker, Jacob A.
15
Bosetti, Valentina
15
Carraro, Carlo
15
Cummins, John David
15
Greene, William H.
15
more ...
less ...
Institution
All
National Bureau of Economic Research
133
OECD
59
Europäischer Rechnungshof
21
Institut ėkonomiki <Moskau>
19
World Bank
17
Springer Fachmedien Wiesbaden
14
International Energy Agency
11
Russische SFSR / Ministerstvo Vysšego i Srednego Special'nogo Obrazovanija
11
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
10
Instytut Ekonomiky <Kiew>
9
Organisation for Economic Co-operation and Development
9
William Davidson Institute <Ann Arbor, Mich.>
9
Edward Elgar Publishing
8
Federal Reserve System / Division of Research and Statistics
8
Institut für Weltwirtschaft
8
Institut Ėkonomiki i Organizacii Promyšlennogo Proizvodstva <Nowosibirsk>
8
Institut für Agrarentwicklung in Mittel- und Osteuropa
7
Loughborough University / Department of Economics
7
USA / General Accounting Office
7
World Bank Group
7
Österreichisches Institut für Wirtschaftsforschung
7
Ekonomiska forskningsinstitutet <Stockholm>
6
European Environment Agency
6
Europäische Kommission
6
Iowa State University of Science and Technology <Ames, Iowa> / Department of Economics
6
London School of Economics and Political Science
6
Nomos Verlagsgesellschaft
6
School of Economics and Finance <Brisbane>
6
Weltbank
6
Zentrum für Europäische Wirtschaftsforschung
6
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
5
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
5
Institut Naučnoj Informacii po Obščestvennym Naukam <Moskau>
5
Institut Ėkonomiki <Minsk>
5
Wirtschaftswissenschaftliches Zentrum <Basel>
5
Australien / Auditor General
4
Australien / Productivity Commission
4
Deutsche Forschungsgemeinschaft
4
Deutschland / Umweltbundesamt
4
European Conference of Ministers of Transport
4
more ...
less ...
Published in...
All
Journal of productivity analysis
135
NBER working paper series
131
Applied economics
124
Working paper / National Bureau of Economic Research, Inc.
123
NBER Working Paper
119
European journal of operational research : EJOR
84
Europäische Hochschulschriften / 5
74
SpringerLink / Bücher
64
Energy economics
61
Socio-economic planning sciences : the international journal of public sector decision-making
61
Discussion paper / Centre for Economic Policy Research
60
Journal of banking & finance
59
CESifo working papers
58
Applied economics letters
45
Omega : the international journal of management science
44
Economics letters
42
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
41
Finance research letters
38
Working paper
38
IMF working papers
37
Applied financial economics
30
Public choice
30
Discussion paper series / IZA
29
Policy research working paper : WPS
29
Economic modelling
28
International journal of industrial organization
28
International review of economics & finance : IREF
28
American journal of agricultural economics
26
IZA Discussion Paper
26
International journal of production economics
26
Research in international business and finance
26
Journal of economic behavior & organization : JEBO
25
Journal of public economics
25
Technological forecasting & social change : an international journal
25
The American economic review
25
CESifo Working Paper Series
24
Cogent economics & finance
24
Izvestija Akademii Nauk SSSR
24
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
24
The energy journal
24
more ...
less ...
Source
All
ECONIS (ZBW)
15,075
USB Cologne (EcoSocSci)
663
USB Cologne (business full texts)
116
EconStor
86
RePEc
23
BASE
18
ArchiDok
3
more ...
less ...
Showing
1
-
10
of
15,984
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A focused issue on the
marketing
process in organizational competence
Sanchez, Ron
(
contributor
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10004845871
Saved in:
2
Creating market insight : how firms create value from market understanding
Smith, Brian Drew
;
Raspin, Paul G.
-
2008
Persistent link: https://www.econbiz.de/10004907296
Saved in:
3
Marketing
accountability : how to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10004938130
Saved in:
4
Mehr
Effizienz
im
Marketing
Diller, Hermann
(
contributor
);
Haas, Alexander
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001641451
Saved in:
5
Marketing
accountability : a new metrics model to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
6
Kundenwertbasierte Effizienzmessung : der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408717
Saved in:
7
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
Bauer, Hans H.
(
ed.
);
Staat, Matthias
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003233092
Saved in:
8
Effektivität des
Marketing
von Verbänden
Nissen, Dirk
-
1998
Persistent link: https://www.econbiz.de/10004351511
Saved in:
9
Mehr
Effizienz
im
Marketing
Diller, Hermann
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004662211
Saved in:
10
Measure what matters to customers : using key predictive indicators
Baker, Ronald J.
-
2006
Persistent link: https://www.econbiz.de/10004872006
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->