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~subject:"Einzelhandel"
~subject:"Experiment"
~subject:"Markenführung"
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Einzelhandel
Experiment
Markenführung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,825
Theory
9,639
Brand management
9,376
Markenartikel
9,114
Youth
9,038
Beziehungsmarketing
8,935
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8,929
Relationship marketing
8,922
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8,020
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7,257
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7,208
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6,219
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5,813
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5,523
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5,450
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5,436
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5,426
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5,423
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4,841
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4,837
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4,570
Online-Marketing
4,515
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4,489
Dienstleistungsqualität
4,316
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4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
E-commerce
3,450
Werbung
3,232
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3,189
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3,108
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2,953
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19
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69
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42
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15
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Sutter, Matthias
63
Loureiro, Sandra Maria Correia
42
Phau, Ian
37
Keller, Kevin Lane
34
Melewar, T. C.
34
Bang, Nguyen
30
Grewal, Dhruv
29
Ko, Eunju
29
Lusk, Jayson L.
29
Burmann, Christoph
28
Han, Heesup
26
Baumgarth, Carsten
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Nayga, Rodolfo M.
24
Swoboda, Bernhard
24
Das, Gopal
23
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Bauer, Hans H.
22
Japutra, Arnold
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Gijsbrechts, Els
21
Martínez-López, Francisco J.
21
Rajagopal
21
Schramm-Klein, Hanna
21
Dawes, John
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Paul, Justin
20
Veloutsou, Cleopatra
20
Glätzle-Rützler, Daniela
19
Hollebeek, Linda D.
19
Khan, Imran
19
MacInnis, Deborah J.
19
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Wiedmann, Klaus-Peter
19
Christodoulides, George
18
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National Bureau of Economic Research
45
Springer Fachmedien Wiesbaden
28
Information Resources Management Association
8
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
American Marketing Association
4
Books on Demand GmbH <Norderstedt>
4
Haufe-Lexware GmbH & Co. KG
4
Verlag Dr. Kovač
4
Edward Elgar Publishing
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Friedrich-Schiller-Universität Jena
2
Goethe-Universität Frankfurt am Main
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
IGI Global
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nordic Council of Ministers
2
Zukunftsinstitut
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Associazione Studi e Ricerche per il Mezzogiorno
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Brandsboard e.V.
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Business School, University of Nottingham
1
Cape Town / Technical Management Services
1
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Journal of retailing and consumer services
705
Journal of business research : JBR
621
The journal of brand management : an international journal
348
The journal of product & brand management
322
Psychology & marketing
169
Journal of retailing
161
International journal of retail & distribution management
143
The international review of retail, distribution and consumer research
131
European journal of marketing : EJM
127
International journal of hospitality management
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
93
Marketing intelligence & planning
93
SpringerLink / Bücher
93
Journal of strategic marketing
85
Journal of marketing
83
Journal of marketing research : JMR
83
International journal of consumer studies
82
International journal of retail and distribution management
82
Journal of economic behavior & organization : JEBO
80
Journal of fashion marketing and management
79
Journal of the Academy of Marketing Science
79
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
78
Marketing letters : a journal of research in marketing
78
Journal of international consumer marketing
76
Journal of consumer research : JCR ; an interdisciplinary bimonthly
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
70
Journal of marketing management : MM
68
Journal of promotion management : innovations in planning and applied research
66
The journal of consumer marketing
66
International journal of advertising : the review of marketing communications
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Cogent business & management
62
Journal of behavioral and experimental economics
59
International journal of internet marketing and advertising : IJIMA
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Journal of promotion management : JPM
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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Source
All
ECONIS (ZBW)
16,490
USB Cologne (EcoSocSci)
23
EconStor
9
RePEc
5
BASE
2
OLC EcoSci
2
Showing
1
-
10
of
16,531
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
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