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~subject:"Einzelhandel"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Einzelhandel
Markenführung
Consumer behaviour
48,655
Konsumentenverhalten
48,652
Relationship marketing
6,812
Beziehungsmarketing
6,811
Brand management
6,628
Brand image
5,696
Markenimage
5,696
Brand
4,662
Customer satisfaction
4,591
Kundenzufriedenheit
4,590
Markenartikel
4,570
Online retailing
4,019
Online-Handel
4,019
Theory
3,798
Theorie
3,792
Social Web
3,699
Social web
3,699
Dienstleistungsqualität
3,659
Service quality
3,659
USA
3,636
United States
3,628
Internet marketing
3,547
Online-Marketing
3,545
Youth
3,281
Jugendliche
3,244
Retail trade
3,014
Advertising effects
2,785
Werbewirkung
2,785
Emotion
2,545
E-commerce
2,490
Electronic Commerce
2,477
Experiment
2,254
Viral marketing
2,237
Virales Marketing
2,237
Advertising
2,185
Werbung
2,152
Confidence
1,942
Vertrauen
1,939
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Online availability
All
Undetermined
5,652
Free
750
Type of publication
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Article
9,205
Book / Working Paper
53
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
9,258
Aufsatz im Buch
862
Book section
862
Graue Literatur
398
Non-commercial literature
398
Hochschulschrift
355
Working Paper
270
Thesis
267
Arbeitspapier
265
Collection of articles of several authors
158
Sammelwerk
158
Conference paper
115
Konferenzbeitrag
115
Aufsatzsammlung
110
Case study
69
Fallstudie
69
Reprint
67
Konferenzschrift
46
Bibliografie enthalten
41
Bibliography included
41
Conference proceedings
25
Handbook
19
Handbuch
19
Collection of articles written by one author
16
Lehrbuch
16
Sammlung
16
Ratgeber
15
Guidebook
14
Textbook
13
Market information
9
Marktinformation
9
Bibliografie
8
Dissertation u.a. Prüfungsschriften
8
Amtsdruckschrift
7
Government document
7
Statistik
7
Systematic review
6
Übersichtsarbeit
6
Mehrbändiges Werk
5
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English
9,159
German
91
French
4
Italian
2
Romanian
1
Russian
1
Spanish
1
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All
Loureiro, Sandra Maria Correia
35
Melewar, T. C.
30
Bang, Nguyen
29
Phau, Ian
29
Grewal, Dhruv
27
Ko, Eunju
26
Han, Heesup
25
Sarkar, Abhigyan
25
Japutra, Arnold
22
Das, Gopal
20
Paul, Justin
20
Swoboda, Bernhard
20
Diamantopoulos, Adamantios
19
Khan, Imran
19
Rahman, Zillur
19
Guzman, Francisco
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Hollebeek, Linda D.
17
Keller, Kevin Lane
17
Pantano, Eleonora
17
Rajagopal
17
Christodoulides, George
16
Gil Saura, Irene
16
Schramm-Klein, Hanna
16
Ekinci, Yuksel
15
Fetscherin, Marc
15
Khare, Arpita
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sands, Sean
14
Valette-Florence, Pierre
14
Vrontis, Demetris
14
Dens, Nathalie
13
Diallo, Mbaye Fall
13
Dwivedi, Yogesh Kumar
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Johnson, Lester W.
13
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All
Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Published in...
All
Journal of retailing and consumer services
672
Journal of business research : JBR
528
The journal of brand management : an international journal
346
The journal of product & brand management
317
Journal of retailing
147
International journal of retail & distribution management
141
Psychology & marketing
127
European journal of marketing : EJM
118
The international review of retail, distribution and consumer research
113
Asia Pacific journal of marketing and logistics
100
Marketing intelligence & planning
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of marketing communications
83
International journal of hospitality management
80
Journal of fashion marketing and management
78
International journal of retail and distribution management
77
Journal of marketing
74
Journal of the Academy of Marketing Science
72
Journal of international consumer marketing
69
International journal of consumer studies
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
Journal of strategic marketing
65
Journal of marketing management : MM
64
Journal of promotion management : innovations in planning and applied research
63
The journal of consumer marketing
62
Marketing letters : a journal of research in marketing
59
Cogent business & management
58
International journal of advertising : the review of marketing communications
55
Journal of promotion management : JPM
55
International journal of internet marketing and advertising : IJIMA
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
53
Journal of global marketing
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of marketing research : JMR
44
The IUP journal of brand management : IJBRM
44
European journal of marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
43
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ECONIS (ZBW)
9,258
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1
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10
of
9,258
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
5
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
6
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
7
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
8
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
9
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
10
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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