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~subject:"Einzelhandel"
~subject:"Markenführung"
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Einzelhandel
Markenführung
Konsumentenverhalten
78,391
Consumer behaviour
77,961
Theorie
9,778
Theory
9,592
Brand management
9,270
Markenartikel
9,054
Youth
8,969
Jugendliche
8,859
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8,849
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8,836
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7,960
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7,183
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7,134
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6,210
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5,805
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5,513
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5,406
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5,393
Kundenzufriedenheit
5,372
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5,369
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4,781
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4,777
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4,561
Online-Marketing
4,455
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4,429
Dienstleistungsqualität
4,270
Service quality
4,268
Retail trade
4,228
Werbewirkung
3,705
Advertising effects
3,657
Verbraucherverhalten
3,567
Electronic Commerce
3,533
Experiment
3,478
E-commerce
3,420
Werbung
3,185
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3,146
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3,061
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Loureiro, Sandra Maria Correia
38
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
34
Bang, Nguyen
30
Grewal, Dhruv
29
Burmann, Christoph
28
Ko, Eunju
28
Baumgarth, Carsten
25
Han, Heesup
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Japutra, Arnold
22
Das, Gopal
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Martínez-López, Francisco J.
21
Rajagopal
21
Paul, Justin
20
Dawes, John
19
Diamantopoulos, Adamantios
19
Gijsbrechts, Els
19
Guzman, Francisco
19
Khan, Imran
19
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Schramm-Klein, Hanna
19
Veloutsou, Cleopatra
19
Wiedmann, Klaus-Peter
19
Bauer, Hans H.
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Steenkamp, Jan-Benedict E. M.
18
Christodoulides, George
17
Gil Saura, Irene
17
Romaniuk, Jenni
17
Chintagunta, Pradeep K.
16
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Springer Fachmedien Wiesbaden
27
Information Resources Management Association
8
National Bureau of Economic Research
7
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
American Marketing Association
4
Books on Demand GmbH <Norderstedt>
4
Haufe-Lexware GmbH & Co. KG
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Goethe-Universität Frankfurt am Main
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
IGI Global
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nordic Council of Ministers
2
Zukunftsinstitut
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Associazione Studi e Ricerche per il Mezzogiorno
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Brandsboard e.V.
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
EHP Edition Humanistische Psychologie
1
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Journal of retailing and consumer services
672
Journal of business research : JBR
529
The journal of brand management : an international journal
347
The journal of product & brand management
318
Journal of retailing
147
International journal of retail & distribution management
141
Psychology & marketing
127
European journal of marketing : EJM
118
The international review of retail, distribution and consumer research
113
Asia Pacific journal of marketing and logistics
100
Marketing intelligence & planning
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
SpringerLink / Bücher
86
Journal of marketing communications
83
International journal of hospitality management
80
International journal of retail and distribution management
80
Journal of fashion marketing and management
78
Journal of marketing
74
Journal of the Academy of Marketing Science
72
Journal of international consumer marketing
69
International journal of consumer studies
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
Journal of strategic marketing
65
Journal of marketing management : MM
64
Journal of promotion management : innovations in planning and applied research
63
The journal of consumer marketing
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
International journal of advertising : the review of marketing communications
55
Journal of promotion management : JPM
55
International journal of internet marketing and advertising : IJIMA
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
53
Journal of global marketing
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Business horizons
44
Journal of marketing research : JMR
44
Marketing : ZFP ; journal of research and management
44
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Source
All
ECONIS (ZBW)
13,059
USB Cologne (EcoSocSci)
22
EconStor
5
RePEc
3
BASE
2
OLC EcoSci
2
Showing
131
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131
A comparative investigation of consumers' attitudes toward marketing practices of
hypermarket
retailers in Thailand
Watchravesringkan, Kittichai Tu
;
Punyapiroje, Chompunuch
- In:
International journal of retail & distribution management
39
(
2011
)
9
,
pp. 702-720
Persistent link: https://www.econbiz.de/10009273238
Saved in:
132
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
133
Celebrity endorsement in the world of luxury
fashion
: when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
134
Brand
equity trend analysis for
fashion
brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
135
Festive food brands awareness among young people on Romanian market
Timiras, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
24
(
2016
),
pp. 59-65
Persistent link: https://www.econbiz.de/10011802261
Saved in:
136
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
137
A lifestyle analysis of young consumers : a study in Italian context
Santisi, Giuseppe
;
Platania, Silvia
;
Hichy, Zira
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 94-104
Persistent link: https://www.econbiz.de/10010386442
Saved in:
138
Detoxifying luxury and
fashion
industry : case of market driving brands
Coste-Manière, Ivan
;
Guezguez, Hamdi
;
Ramchandani, Mukta
; …
- In:
Detox fashion : case studies
,
(pp. 29-43)
.
2017
Persistent link: https://www.econbiz.de/10012035173
Saved in:
139
Kulturbasierte, nutzenorientierte Repositionierung von Luxusmarken : eine empirische Untersuchung in Deutschland und Russland am Beispiel des Modemarktes
Grigoryants, Nana
-
2015
Persistent link: https://www.econbiz.de/10010526823
Saved in:
140
Social media marketing efforts of luxury brands on Instagram
Vinerean, Simona
;
Opreana, Alin
- In:
Expert journal of marketing
7
(
2019
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10012217318
Saved in:
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