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Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent - In: Journal of business strategy 35 (2014) 5, pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
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Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla; Cacho-Elizondo, Silvia; Pettersen, … - In: Journal of retailing and consumer services 21 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010233551
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Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of product & brand management 26 (2017) 2, pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
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Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane (ed.) - 2016
Persistent link: https://www.econbiz.de/10011473412
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The implementation of brand standards in franchised retailing : the field of car dealerships
Morisse, Benjamin - In: The journal of applied business research 29 (2013) 4, pp. 991-1002
Persistent link: https://www.econbiz.de/10009777652
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Market Entry in China : Case Studies on Strategy, Marketing, and Branding
Prange, Christiane (ed.) - 2016
marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche …
Persistent link: https://www.econbiz.de/10014019966
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When manufacturer brands did not support retailer brand images
Roßmann, Patrick; Schade, Michael; Burmann, Christoph Klaus - In: International journal of retail and distribution management 51 (2023) 11, pp. 1516-1532
Persistent link: https://www.econbiz.de/10014484104
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CSR activities and consumer loyalty : the effect of the type of publicizing medium
Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455
advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was …
Persistent link: https://www.econbiz.de/10012174856
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Transforming the automotive retail : drivers for customers' omnichannel BOPS (Buy Online & Pick up in Store) behavior
Kim, Sehoon; Connerton, Timothy Paul; Park, Cheongyeul - In: Journal of business research : JBR 139 (2022), pp. 411-425
Persistent link: https://www.econbiz.de/10013194198