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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping

Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10010385222

The role of online shopping service quality in e-retailing towards online shopping intention : testing the moderation mechanism in UTAUT

Amjad-ur-Rehman, Muhammad; Qayyum, Abdul; Javed, Basharat - In: Pakistan journal of commerce and social sciences 13 (2019) 3, pp. 680-703

The purpose of this research study isto examine the influence of online shopping service quality on online shopping intention with the mediating role of online shopping drivers and the moderating role of offline brand trust. The authors collected the data from 167 university students across...

Persistent link: https://www.econbiz.de/10012107784

Factors affecting customer's tendency to online shopping

Yadollahzade Tabari, Naser Ali; Abroud, Elham - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 549-556

Persistent link: https://www.econbiz.de/10012209363

Customers' perceptions as an antecedent of satisfaction with online retailing services

Mwencha, Peter; Muathe, Stephen - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 4-27

The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...

Persistent link: https://www.econbiz.de/10012116963

The impact of Web quality and playfulness on user acceptance of online retailing

Ahn, Tony; Ryu, Seewon; Han, Ingoo - In: Information & management : the internat. journal of … 44 (2007) 3, pp. 263-275

Persistent link: https://www.econbiz.de/10003655605

Utilising modified utaut to understand students' online shopping behaviour : a case of e-retail co-operative website in Malaysia

Hassan, Shahizan; Rashid, Rashdan; Li, Feng - In: Journal of electronic commerce in organizations : the … 13 (2015) 4, pp. 74-90

Persistent link: https://www.econbiz.de/10011446161

The impact of online shopping attributes on customer satisfaction and loyalty : moderating effects of e-commerce experienceh

Mofokeng, Thabang Excellent - In: Cogent business & management 8 (2021) 1, pp. 1-33

The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in global markets, strengthening online shopping exchange relationships. Businesses seek advanced models of the online shopping dimensions that are appropriate for tailoring services to customers. The data collected...

Persistent link: https://www.econbiz.de/10012628370

Customer experience in online shopping : a structural modeling approach

Bhattacharya, Arijit; Srivastava, Manjari; Verma, Sanjeev - In: Journal of global marketing 32 (2019) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10012201003

Apparel e-tailing : website quality indicators and customer satisfaction

Bansal, Neeraj; Sharma, Sanjeev Kumar - In: International journal of internet marketing and … 20 (2024) 3/4, pp. 410-427

Persistent link: https://www.econbiz.de/10015065568

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