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The effects of online product presentation on consumer responses : a mental imagery perspective
Yoo, Jungmin; Kim, Minjeong - In: Journal of business research : JBR 67 (2014) 11, pp. 2464-2472
Persistent link: https://www.econbiz.de/10010402761
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung; Yoo, Jungmin - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten; Spielmann, Nathalie; Horn, Esther; … - In: Journal of business research : JBR 123 (2021), pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
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Exploring the hedonic factors affecting customer experiences in phygital retailing
Banik, Shanta; Gao, Yongqiang - In: Journal of retailing and consumer services 70 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014239822
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Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin; Kim, Jung-Hwan; Kim, Minjeong; Park, Minjung - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10014521168