Narrow search
Showing 1 - 10 of 4,834
Cover Image
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh; Yuksel, Cenk Arsun - In: Journal of retailing and consumer services 64 (2022), pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Cover Image
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris; Thrassou, Alkis; Amirkhanpour, Monaliz - In: Technological forecasting & social change : an … 124 (2017), pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Cover Image
Role of experience in customer self-congruity to maintaining loyalty : a study on fashion store
Wijaya, Angga Pandu - In: Entrepreneurial business and economics review : EBER 5 (2017) 3, pp. 189-198
Persistent link: https://www.econbiz.de/10011803441
Cover Image
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Cover Image
Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen - In: EuroMed journal of business 3 (2008) 3, pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
Cover Image
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 2, pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Cover Image
Salesperson-brand relationship : main dimensions and impact within the context of private brand retailing
Michel, Géraldine; Merk, Michaela; Eroglu, Sevgin - In: The journal of personal selling & sales management : JPSSM 35 (2015) 4, pp. 314-333
Persistent link: https://www.econbiz.de/10011416000
Cover Image
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Cover Image
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Cover Image
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067