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Non-targeted customers in individualistic versus collectivistic cultures

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The target and non-targeted framework : differential impact of marketing tactics on customer perceptions

Bang, Nguyen; Li, Mo; Chen, Cheng-hao Steve - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 2, pp. 96-108

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The dark side of CRM : advantaged and disadvantaged customers

Bang, Nguyen; Simkin, Lyndon - In: The journal of consumer marketing 30 (2013) 1, pp. 17-30

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Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics

Bang, Nguyen; Klaus, Philipp - In: Journal of retailing and consumer services 20 (2013) 3, pp. 311-324

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Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK

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Fly me to the moon : from corporate branding orientation to retailer preference and business performance

Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112

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Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability

Roy, Sanjit; Balaji, M. S.; Bang, Nguyen - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 299-333

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Internet retailing and future perspectives

Pantano, Eleonora; Bang, Nguyen; Dennis, Charles; … - 2017 - Second edition

Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics --...

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Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers

Ezlika Ghazali; Bang, Nguyen; Mutum, Dilip S.; … - In: Electronic markets : the international journal on … 26 (2016) 2, pp. 157-171

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Stimulating consumer community creation through a co-design approach

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