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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective

Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103

Persistent link: https://www.econbiz.de/10011616638

How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers

Taube, Julia; Warnaby, Gary - In: Journal of fashion marketing and management 21 (2017) 3, pp. 385-399

Persistent link: https://www.econbiz.de/10011773347

Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector

Aslam, Usman; Davis, Leon - In: Journal of retailing and consumer services 76 (2024), pp. 1-15

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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing

Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331

Persistent link: https://www.econbiz.de/10012106629

A study on the online branding strategies of Indian fashion retail store

Goswami, Shubham - In: The IUP journal of brand management : IJBRM 12 (2015) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10011300978

A Study on the Online Branding Strategies of Indian Fashion Retail Stores

Goswami, Shubham - 2015

brands. The focus of this research is the online fashion store and multichannel retailers in India. The findings of the …

Persistent link: https://www.econbiz.de/10013014164

Factors influencing purchase intention of store brands in organised fashion retail

Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430

Persistent link: https://www.econbiz.de/10012669855

How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective

Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012648899

Consumer Behaviour in Fashion Retail Industry - Role of Ecommerce in Indian Fashion Retail Industry

Kumar, Sandeep; Bagai, Smita - 2022

sectors and the way of undertaking business especially in an emerging economy like India. Augmented routine of smart mobile …-commerce has advanced rapidly in the Fashion apparel and accessories industry. Many companies strive for strategies to progress …, benefits and also some challenges in an emerging economy in the context of Indian Fashion Retail industry …

Persistent link: https://www.econbiz.de/10013299302

Antecedents and consequences of experiential value in fashion retailing : a study on Indian consumers

Varshneya, Geetika - In: Journal of fashion marketing and management 26 (2022) 5, pp. 832-851

Persistent link: https://www.econbiz.de/10013555061

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