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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
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Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA
Huber, Frank; Meyer, Frederik; Stickdorn, Ute - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009512888
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Wirkung interaktiver Markenauftritte im Internet
Kiss, Greg - 2005
Persistent link: https://www.econbiz.de/10002626912
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Wirkung der Marke bei Onlinekäufen : eine empirisch gestützte Analyse
Sabel, Tatjana - 2007
Persistent link: https://www.econbiz.de/10013435825
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Marken im Einfluss des Internet : Markendialog, März 2009
Lips, Peter (contributor) - 2009
Persistent link: https://www.econbiz.de/10004939307
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Studying the influence of e-CRM on web-based brand personality : the case of Mellat Bank
Shahin, Arash; Gharibpoor, Mahshid; Teymouri, Shirin; … - In: International journal of business information systems : … 13 (2013) 4, pp. 453-470
Persistent link: https://www.econbiz.de/10010231396
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Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875