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~subject:"Electronic Commerce"
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Electronic Commerce
Marketing
31,412
Relationship marketing
26,201
Beziehungsmarketing
25,527
Brand management
17,666
Markenführung
17,252
Consumer behaviour
17,073
Konsumentenverhalten
16,839
Thailand
13,418
Markenartikel
9,240
Brand
8,200
Markenimage
7,974
Brand image
7,861
Marketingmanagement
6,319
Marketing management
6,091
Deutschland
5,875
Theorie
5,841
Customer satisfaction
5,811
Theory
5,807
Kundenzufriedenheit
5,716
Germany
5,187
Service quality
4,199
Dienstleistungsqualität
4,157
Social Web
3,659
Social web
3,654
USA
3,432
Online-Marketing
3,336
Internet marketing
3,301
United States
3,221
Lieferantenmanagement
2,663
Supplier relationship management
2,660
marketing
2,596
Einzelhandel
2,366
Markenpolitik
2,302
Retail trade
2,259
E-commerce
2,111
Strategisches Management
2,029
Innovation
1,948
Werbung
1,787
Vertrauen
1,716
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285
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1,536
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844
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6
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1,256
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18
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15
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Bibliografie enthalten
6
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6
Bibliografie
5
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5
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5
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Lammenett, Erwin
20
Wirtz, Bernd W.
13
Piller, Frank T.
12
Chaffey, Dave
11
Fritz, Wolfgang
10
Kreutzer, Ralf T.
10
Silberer, Günter
10
Heinemann, Gerrit
9
Kollmann, Tobias
8
Krishnamurthy, Sandeep
8
Bauer, Hans H.
7
Hermanns, Arnold
7
Leimstoll, Uwe
7
Schumann, Jan Hendrik
7
Stormer, Henrik
7
Hudetz, Kai
6
Land, Karl-Heinz
6
Möhlenbruch, Dirk
6
Theobald, Elke
6
Anderson, Chris
5
Chen, Lu
5
Dennis, Charles
5
Dwivedi, Yogesh Kumar
5
Engelhardt, Jan-Frederik
5
Fassott, Georg
5
Khosrowpour, Mehdi
5
Link, Jörg
5
Loginova, Oksana
5
Meffert, Heribert
5
Meier, Andreas
5
Muther, Andreas
5
Rana, Nripendra P.
5
Ratten, Vanessa
5
Schögel, Marcus
5
Smith, Alan D.
5
Straker, Karla
5
Suckow, Christina
5
Thaichon, Park
5
Wiedmann, Klaus-Peter
5
Wrigley, Cara
5
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IGI Global
8
Springer Fachmedien Wiesbaden
8
Technische Universität Braunschweig / Institut für Marketing
4
National Bureau of Economic Research
3
American Marketing Association
2
Bundesvereinigung Logistik
2
Economic Research Institute for ASEAN and East Asia
2
European Communication Council
2
Gesellschaft zur Erforschung des Markenwesens
2
Kompetenzschwerpunkt E-Business
2
Arthur D. Little International Inc. <Wiesbaden>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Conference on E-Commerce, E-Business, E-Government <5, 2005, Posen>
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Dialog Marketing Competence Center <Kassel>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER <22., 2015, Lugano>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
European Marketing Academy
1
European Travel Commission
1
Fachhochschul-Studiengänge Betriebs- und Forschungseinrichtungen <Wien>
1
Fachhochschule Gelsenkirchen / Center of Automotive Research
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Handelshochschule Leipzig
1
ICES <Univerzitet u Sarajevu, Ekonomski Fakultet> <2006, Sarajevo>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Conference on Information and Communication Technologies in Travel and Tourism <16, 2009, Amsterdam>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Vereinigung Wissenschaftlicher Tourismusexperten
1
Internationales Design Zentrum Berlin
1
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Published in...
All
Journal of retailing and consumer services
55
International journal of electronic customer relationship management : IJECRM
39
Journal of business research : JBR
31
SpringerLink / Bücher
31
Industrial marketing management : the international journal for industrial and high-tech firms
26
International journal of business information systems : IJBIS
21
International journal of electronic marketing and retailing : IJEMR
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Electronic commerce research
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
International journal of internet marketing and advertising : IJIMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of internet commerce
16
Electronic markets : the international journal on networked business
15
The journal of business & industrial marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of electronic commerce research : JECR
14
The service industries journal
14
International journal of electronic commerce : IJEC
12
Journal of retailing
12
Electronic Services
10
Gabler Edition Wissenschaft
10
International journal of networking and virtual organisations : IJNVO
10
International journal of technology marketing : IJTMkt
10
Marketing intelligence & planning
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Information systems and e-business management : ISeB
9
International journal of retail & distribution management
9
Journal of fashion marketing and management
9
Journal of management information systems : JMIS
9
Journal of marketing
9
Journal of open innovation : technology, market, and complexity
9
Reihe Electronic Commerce
9
Springer eBook Collection
9
Technological forecasting & social change : an international journal
9
Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
Cogent business & management
8
European research studies
8
International journal of electronic business
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
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Source
All
ECONIS (ZBW)
2,246
USB Cologne (EcoSocSci)
123
USB Cologne (business full texts)
16
RePEc
1
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1
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
Studying the influence of e-CRM on web-based
brand
personality : the case of Mellat Bank
Shahin, Arash
;
Gharibpoor, Mahshid
;
Teymouri, Shirin
; …
- In:
International journal of business information systems : …
13
(
2013
)
4
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010231396
Saved in:
4
Brand
presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
5
Analyse potentieller Vertrauensschäden für die Marke bei neuen Internet- Angeboten
Wesener, Tim-Alexander
-
2001
Persistent link: https://www.econbiz.de/10001577343
Saved in:
6
Conceptualising digital content
marketing
for greater consumer
brand
engagement
Jacob, Mishel Elizabeth
;
Johnson, Johney
- In:
Colombo business journal : international journal of …
12
(
2021
)
2
,
pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
Saved in:
7
Consumer-
brand
engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
8
Building
brand
loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
9
Understanding loyalty in multichannel retailing : the role of
brand
trust and
brand
attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
10
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
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