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Purchase behavior of Generation Z for new-brand beauty products : exploring the role of blockchain
Sangal, Shreya; Nigam, Achint; Bhutani, Chitrakshi - In: Journal of electronic commerce in organizations : JECO 20 (2022) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10014306965
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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023
market, branding/marketing professionals, financial investors and analysts, business professors and researchers in ….1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started …: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that …
Persistent link: https://www.econbiz.de/10014415147
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika; Ahuja, Yukti - In: Manthan : journal of commerce and management 7 (2020) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
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Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
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Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena; Hernández-Espallardo, Miguel - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
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Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724