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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand

Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198

Persistent link: https://www.econbiz.de/10012285941

Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024

Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - International Conference on Advances in National Brand … - 2024

1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...

Persistent link: https://www.econbiz.de/10015056760

Exploring the effects of official-structured managerial responses on hotel online popularity

Gong, Caiyan; Liu, Jianwei; Law, Chun Hung Roberts; Ye, … - In: International journal of hospitality management 106 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013383278

Bringing product and consumer ecosystems to the strategic forefront

Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234

Persistent link: https://www.econbiz.de/10010358724

Brand presence in digital space

Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10009792126

Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system

Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216

Persistent link: https://www.econbiz.de/10011527509

Web atmospheric qualities in luxury fashion brand web sites

Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10011502875

Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy

Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370

Persistent link: https://www.econbiz.de/10012549666

What makes the Indian youths to engage with online retail brands : an empirical study

Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529

Persistent link: https://www.econbiz.de/10012660432

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

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