Similar Search Results

Drivers and consequences of business-reference-content (BRC) : the role of narrative transportation in B2B communication

Jung, Chang Mo - In: Journal of business economics and management 22 (2021) 5, pp. 1323-1341

COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....

Persistent link: https://www.econbiz.de/10013256737

Examining e-commerce customer satisfaction and loyalty : an integrated quality-risk-value perspective

Lin, Mei-Ju; Wang, Wei-Tsong - In: Journal of organizational computing and electronic commerce 25 (2015) 4, pp. 379-401

Persistent link: https://www.econbiz.de/10011398662

Electronic word of mouth impacts : a spotlight on customer integration

Lis, Bettina; Horst, Marian - In: Journal of media business studies 10 (2013) 4, pp. 41-62

Persistent link: https://www.econbiz.de/10010233177

The paradoxes of word of mouth in electronic commerce

Lin, Zhijie; Heng, Cheng Suang - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 246-284

Persistent link: https://www.econbiz.de/10011491578

Kocas, Cenk; Akkan, Can - In: International journal of electronic commerce : IJEC 20 (2015/2016) 3, pp. 384-407

Persistent link: https://www.econbiz.de/10011497353

How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth

Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285

Persistent link: https://www.econbiz.de/10011497455

Examining role of trust in shaping online shopping attitude among women : an empirical assessment

Arora, Nupur - In: International journal of public sector performance … 6 (2020) 5, pp. 748-766

Persistent link: https://www.econbiz.de/10012516864

Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and big data

Mariani, Marcello M.; Matarazzo, Michela - In: Journal of management & governance 25 (2021) 4, pp. 1057-1078

Persistent link: https://www.econbiz.de/10012656535

Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage

Aras, Ajit; Xu, Xin; Peñaloza, Lisa - In: Industrial marketing management : the international … 101 (2022), pp. 71-81

Persistent link: https://www.econbiz.de/10013197766

Creating and detecting fake reviews of online products

Salminen, Joni; Kandpal, Chandrashekhar; Kamel, Ahmed … - In: Journal of retailing and consumer services 64 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013209474