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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
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See it, like it, buy it! Hedonic shopping motivations and impulse buying
Činjarević, Merima; Tatić, Kasim; Petrić, Srđan - In: Economic review : journal of economics & business 9 (2011) 1, pp. 3-15
The purpose of this study is to examine the influence of six broad categories of hedonic shopping motivations …
Persistent link: https://www.econbiz.de/10012010496
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Rethinking Regulatory Engagement Theory
Pham, Michel T.; Avnet, Tamar - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
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Gender differences in brand commitment, impulse buying, and hedonic consumption
Tifferet, Sigal; Herstein, Ram - In: The journal of product & brand management 21 (2012) 3, pp. 176-182
Persistent link: https://www.econbiz.de/10009569982
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When hedonic products help regulate my mood
López, Inés López; Ruiz de Maya, Salvador - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 701-717
Persistent link: https://www.econbiz.de/10009579978
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Leisure-service quality and hedonic experiences : singing at a karaoke house as a form of theatre
Wu, Shih-Hao; Huang, Chi-Tsun; Chen, Yi-Fong - In: Total quality management & business excellence : an … 26 (2015) 3/4, pp. 298-311
Persistent link: https://www.econbiz.de/10011300201
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On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
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Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria; Chapa, Sindy; Kopp,. Steven W. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
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Imaginal and emotional experiences in pleasure-oriented IT usage : a hedonic consumption perspective
Wu, Jiming; Holsapple, Clyde W. - In: Information & management : the internat. journal of … 51 (2014) 1, pp. 80-92
Persistent link: https://www.econbiz.de/10010259647