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Emotionally engaging customers in the digital age : the case study of "Burberry love"

Straker, Karla; Wrigley, Cara - In: Journal of fashion marketing and management 20 (2016) 3, pp. 276-299

Persistent link: https://www.econbiz.de/10011594906

The influences of tourists’ emotions on the selection of electronic word of mouth platforms

Yan, Qiang; Zhou, Simin; Wu, Sipeng - In: Tourism management : research, policies, practice 66 (2018), pp. 348-363

Persistent link: https://www.econbiz.de/10011814829

Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach

Zhang, Xi; Wei, Xin; Zhang, Te; Liang, Sai; Ma, Yao; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 428-446

Persistent link: https://www.econbiz.de/10014582247

Online commodity recommendation model for interaction between user ratings and intensity-weighted hierarchical sentiment : a case study of LYCOM

Zhang, Chonghui; Zhang, Na; Su, Weihua; Baležentis, Tomas - In: Omega : the international journal of management science 129 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015085204

E-commerce review sentiment score prediction considering misspelled words : a deep learning approach

Jain, Sakshi; Roy, Pradeep Kumar - In: Electronic commerce research 24 (2024) 3, pp. 1737-1761

Persistent link: https://www.econbiz.de/10015078480

Influence of human emotion expressed through social networks in viral marketing

Amalanathan, Anthoniraj; Anouncia, S. Margret - In: International journal of business information systems : … 26 (2017) 1, pp. 15-32

Persistent link: https://www.econbiz.de/10011805172

Affect-based and personality-based trust and risk in social commerce

Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207

Persistent link: https://www.econbiz.de/10012037004

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10010358994

The impact of emotionality and trust cues on the perceived trustworthiness of online reviews

Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14

Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...

Persistent link: https://www.econbiz.de/10012113743

Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews

Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: Management information systems : mis quarterly 38 (2014) 2, pp. 539-560

Persistent link: https://www.econbiz.de/10010425066

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