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Consumer brand relationships : a research landscape

Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371

Persistent link: https://www.econbiz.de/10010410678

Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

Persistent link: https://www.econbiz.de/10012126995

A lovable personality : the effect of brand personality on brand love

Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113

Persistent link: https://www.econbiz.de/10011565291

Eliciting emotional attachment : Jordan brand and college fan purchasers

Harrison, C. Keith; Babiak, Katherine; Tingle, Jacob K.; … - In: International journal of sport management and marketing … 23 (2023) 6, pp. 465-492

Persistent link: https://www.econbiz.de/10014428327

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc - 2009 - Updated and rev. ed.

Persistent link: https://www.econbiz.de/10003879207

Brand romance : a comlementary approach to explain emotional attachment toward brands

Patwardhan, Hemant; Balasubramanian, Siva Kumar - In: The journal of product & brand management 20 (2011) 4, pp. 297-308

Persistent link: https://www.econbiz.de/10009314009

Antecedents of brand love in online network-based communities : a social identity perspective

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719

Persistent link: https://www.econbiz.de/10011416930

Role of brand love in consumer brand relationships

Albert, Noël; Merunka, Dwight - In: Consumer brand relationships : meaning, measuring, managing, (pp. 15-30). 2015

Persistent link: https://www.econbiz.de/10011279727

I love to hate you : loyalty for disliked brands and the role of nostalgia

Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153

Persistent link: https://www.econbiz.de/10011288573

Examining the role of wine brand love on brand loyalty : a multi-country comparison

Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55

Persistent link: https://www.econbiz.de/10011377622

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