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~subject:"Experiment"
~subject:"Internet marketing"
~subject:"Markenartikel"
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Experiment
Internet marketing
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26,887
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9
NetLibrary, Inc
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Verlag Dr. Kovač
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IGI Global
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Haufe-Lexware GmbH & Co. KG
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OECD
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Universität Mannheim
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Books on Demand GmbH <Norderstedt>
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center for Economic Research <Tilburg>
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Chambre de commerce et d'industrie de Paris
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Department of Econometrics and Business Statistics, Monash Business School
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Edward Elgar Publishing
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Journal of business research : JBR
536
Journal of retailing and consumer services
353
The journal of brand management : an international journal
303
The journal of product & brand management
236
Journal of economic behavior & organization : JEBO
184
International journal of internet marketing and advertising : IJIMA
146
Psychology & marketing
139
Discussion paper series / IZA
126
Journal of marketing communications
118
International journal of hospitality management
110
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
International journal of advertising : the review of marketing communications
105
SpringerLink / Bücher
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Journal of behavioral and experimental economics
93
European journal of marketing : EJM
89
Journal of consumer research : JCR ; an interdisciplinary bimonthly
89
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
89
Journal of economic psychology : research in economic psychology and behavioral economics
83
Journal of promotion management : innovations in planning and applied research
83
Journal of marketing
81
Asia Pacific journal of marketing and logistics
76
CESifo working papers
76
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
76
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Journal of marketing research : JMR
75
Marketing letters : a journal of research in marketing
75
Journal of advertising research
69
Marketing intelligence & planning
69
Tourism management : research, policies, practice
69
International journal of consumer studies
68
Cogent business & management
66
Journal of strategic marketing
66
Journal of internet commerce
65
International journal of electronic marketing and retailing : IJEMR
64
Information systems research : ISR
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of promotion management : JPM
60
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ECONIS (ZBW)
16,409
USB Cologne (EcoSocSci)
66
EconStor
27
RePEc
25
BASE
2
USB Cologne (business full texts)
1
OLC EcoSci
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1
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
3
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
4
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
5
Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi
;
Srivastava, Mukta
;
Gupta, Deepanvita
- In:
Theoretical economics letters
9
(
2019
)
7
,
pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
Saved in:
6
Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework
Abdullah
;
Siraj, Sadaf
- In:
International journal of electronic business
14
(
2018
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011891016
Saved in:
7
Relational dynamics between customer engagement, brand experience, and customer loyalty : an empirical investigation
Rasool, Aaleya
;
Shah, Farooq Ahmad
;
Tanveer, Muhammad
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10012549662
Saved in:
8
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
9
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
10
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
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