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~subject:"Experiment"
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Experiment
Consumer behaviour
83,505
Konsumentenverhalten
81,055
Einzelhandel
17,839
Retail trade
15,238
Theorie
13,341
Theory
13,005
Relationship marketing
9,747
Beziehungsmarketing
9,716
Brand management
7,871
Markenführung
7,828
Brand image
6,824
Markenimage
6,789
Online-Handel
6,500
Online retailing
6,484
Deutschland
6,374
USA
6,340
United States
5,967
Customer satisfaction
5,918
Kundenzufriedenheit
5,754
Germany
5,313
Social Web
4,953
Social web
4,951
Vertriebsweg
4,937
Distribution channel
4,933
Online-Marketing
4,739
Electronic Commerce
4,724
Internet marketing
4,724
Service quality
4,654
Dienstleistungsqualität
4,610
E-commerce
4,532
Markenartikel
4,514
Brand
4,508
Werbewirkung
3,705
Pricing strategy
3,675
Preismanagement
3,672
Advertising effects
3,666
Verbraucherverhalten
3,595
Emotion
3,292
Advertising
3,210
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Free
1,470
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2,410
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1,505
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2,321
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675
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3,808
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90
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14
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5
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Sutter, Matthias
45
Lusk, Jayson L.
27
Nayga, Rodolfo M.
26
Kerschbamer, Rudolf
21
Engel, Christoph
20
Falk, Armin
19
Abeler, Johannes
15
Güth, Werner
15
Sausgruber, Rupert
14
Schildberg-Hörisch, Hannah
14
Cohn, Alain
13
Maréchal, Michel André
13
Müller, Holger
13
Vogt, Bodo
13
Engelmann, Dirk
12
Friehe, Tim
12
Messer, Kent D.
12
Taubinsky, Dmitry
12
Dertwinkel-Kalt, Markus
11
Liu, Qing
11
Lohse, Tim
11
Wansink, Brian
11
Caputo, Vincenzina
10
Gillingham, Kenneth
10
Grohmann, Antonia
10
Huck, Steffen
10
Kim, Jungkeun
10
Mattila, Anna S.
10
Neururer, Daniel
10
Villeval, Marie Claire
10
Beck, Adrian
9
Dellaert, Benedict G. C.
9
Dewitte, Siegfried
9
Givi, Julian
9
Marette, Stéphan
9
Oppewal, Harmen
9
Palma, Marco A.
9
Traxler, Christian
9
Tyran, Jean-Robert
9
Chernev, Alexander
8
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National Bureau of Economic Research
39
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
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2
CESifo GmbH <München>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Department of Econometrics and Business Statistics, Monash Business School
1
Department of Economics and Finance, University of Central Missouri
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Federal Reserve Bank of Chicago / Research Dept
1
Forschungsinstitut zur Zukunft der Arbeit
1
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Finanzwissenschaft, Fakultät für Volkswirtschaft und Statistik
1
Internationales Institut für Umwelt und Gesellschaft
1
Leibniz-Institut für Wirtschaftsforschung Halle
1
London Economics Ltd
1
Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern, Max-Planck-Gesellschaft
1
Nationalekonomiska institutionen, Handelshögskolan
1
OECD
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Technische Universität Clausthal
1
Universität Mannheim
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Universiṭat Bar-Ilan / Department of Economics
1
Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
1
Verlag Dr. Hut <München>
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
81
CESifo working papers
67
Journal of economic behavior & organization : JEBO
64
Discussion paper series / IZA
60
Journal of behavioral and experimental economics
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
47
Management science : journal of the Institute for Operations Research and the Management Sciences
47
Psychology & marketing
44
Journal of behavioral decision making
43
Journal of marketing research : JMR
41
Food policy : economics planning and politics of food and agriculture
39
NBER working paper series
39
Journal of economic psychology : research in economic psychology and behavioral economics
37
Discussion paper
35
IZA Discussion Paper
34
International journal of hospitality management
30
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
29
Information systems research : ISR
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Experimental economics : a journal of the Economic Science Association
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Tourism management : research, policies, practice
23
Working paper
21
Working papers in economics and statistics
21
International journal of electronic commerce : IJEC
20
Marketing letters : a journal of research in marketing
20
NBER Working Paper
20
Preprints of the Max Planck Institute for Research on Collective Goods
20
Working paper / National Bureau of Economic Research, Inc.
20
CESifo Working Paper
18
Journal of consumer research : JCR ; an interdisciplinary journal
18
Journal of retailing
18
American journal of agricultural economics
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
European economic review : EER
16
International journal of consumer studies
16
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Source
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ECONIS (ZBW)
3,874
EconStor
20
RePEc
16
Other ZBW resources
3
USB Cologne (business full texts)
2
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1
Does the online channel pay? : a comparison of online versus offline information search on physical store spend
Sands, Sean
;
Ferraro, Carla
;
Luxton, Sandra
- In:
The international review of retail, distribution and …
20
(
2010
)
4
,
pp. 397-410
Persistent link: https://www.econbiz.de/10008656686
Saved in:
2
Experimental analysis of consumer channel-mix use
Oppewal, Harmen
;
Tojib, Dewi Rooslani
;
Louvieris, Panos
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
Saved in:
3
Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Lee, Dongwon
;
Gopal, Anandasivam
;
Park, Sung-Hyuk
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 892-912
Persistent link: https://www.econbiz.de/10012298133
Saved in:
4
How online shopping experiences shape consumer webrooming behavior
Schiessl, Djonata
;
Korelo, Jose
;
Dias, Helison Bertoli Alves
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10013532103
Saved in:
5
Consumer value co-creation in a hybrid commerce service-delivery system
Oh, Lih-bin
;
Teo, Hock-hai
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
3
,
pp. 35-62
Persistent link: https://www.econbiz.de/10003965115
Saved in:
6
The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
7
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
8
Examining the influence of the social dimension of customer experience on trust towards travel agencies : the role of experiential predisposition in a multichannel context
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
;
Amiot, …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238252
Saved in:
9
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
10
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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