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Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.

Persistent link: https://www.econbiz.de/10003356223

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.

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The customer century : lessons from world-class companies in integrated marketing and communications

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Marketing research : text and cases

Wrenn, Bruce - 2002

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...