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1
What are likes worth? : a Facebook page field
experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
Saved in:
2
Social media, influencers, and adoption of an eco-friendly product : field
experiment
evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
3
Fundraising through online social networks : a field
experiment
on peer-to-peer solicitation
Castillo, Marco
;
Petrie, Ragan
;
Wardell, Clarence
- In:
Journal of public economics
114
(
2014
),
pp. 29-35
Persistent link: https://www.econbiz.de/10010491088
Saved in:
4
Social Media Integration and E-Commerce Platform Performance : A Randomized Field
Experiment
Huang, Ni
-
2020
experiment
in collaboration with a large e-commerce platform in the U.S. to examine the impact of social media integration (in …
Persistent link: https://www.econbiz.de/10012854296
Saved in:
5
A Comparison of Approaches to Advertising Measurement : Evidence from Big Field Experiments at Facebook
Gordon, Brett R.
-
2018
from 15 US advertising experiments at Facebook comprising 500 million user-
experiment
observations and 1.6 billion ad …
Persistent link: https://www.econbiz.de/10012932910
Saved in:
6
Do Your Online Friends Make You Pay? A Randomized Field
Experiment
on Peer Influence in Online Social Networks - Online E-Companion Appendix
Bapna, Ravi
-
2015
. In this paper, we present a novel randomized
experiment
that tests the existence of causal peer influence in the general …
Persistent link: https://www.econbiz.de/10013032424
Saved in:
7
Social advertising effectiveness across products : a large-scale field
experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
8
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
9
Running field experiments using Facebook split test
Orazi, Davide C.
;
Johnston, Allen C.
- In:
Journal of business research : JBR
118
(
2020
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012288588
Saved in:
10
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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