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Factors influencing consumer behaviour towards store brands : evidence from the French market
Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441
Persistent link: https://www.econbiz.de/10009770729
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Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla; Cacho-Elizondo, Silvia; Pettersen, … - In: Journal of retailing and consumer services 21 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010233551
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A reassessment of the business history of the French luxury sector : the emergence of a new business model and a renewed corporate image (from the 1970s)
Bonin, Hubert - In: European business and brand building : [the papers of …, (pp. 113-135). 2012
Persistent link: https://www.econbiz.de/10009520658
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The building of Michelin's corporate image and brand
Barjot, Dominique; Tesi, Francesca - In: European business and brand building : [the papers of …, (pp. 51-74). 2012
Persistent link: https://www.econbiz.de/10009520662
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How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris; Ziegfeld, Agnes - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
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Managing browsing experience in retail stores through perceived value : implications for retailers
Nasairi, Zazia Benhamza - In: International journal of retail & distribution management 40 (2012) 9, pp. 676-698
Persistent link: https://www.econbiz.de/10009614691
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Half or full page for print ADS? : the case of a well known brand in three European countries
Dianoux, Christian; Linhart, Zdenek; Kettnerová, Jana - In: Perspectives on internationalization and international …, (pp. 251-262). 2008
Persistent link: https://www.econbiz.de/10003729470
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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The passive shopping stage : keeping in mind brand encounters
Micu, Anca C. - In: Cutting edge international research, (pp. 59-74). 2010
Persistent link: https://www.econbiz.de/10003985038