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Werbemitteldesign und Markenpo...
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Frauen
Brand management
17,367
Markenführung
17,362
Consumer behaviour
7,663
Konsumentenverhalten
7,649
Markenimage
7,274
Brand image
7,130
Markenartikel
5,435
Brand
5,386
Relationship marketing
2,646
Beziehungsmarketing
2,640
Markenpolitik
2,474
Social Web
1,835
Social web
1,835
Online-Marketing
1,681
Internet marketing
1,673
Deutschland
1,605
Marketingmanagement
1,498
Marketing management
1,473
Germany
1,394
Versicherungsbetrieb
1,340
Werbewirkung
1,269
Advertising effects
1,253
Design
1,157
Marketing
1,091
Theorie
901
Werbung
898
Theory
897
Luxury goods
891
Luxusgüter
891
Advertising
863
Einzelhandel
715
Retail trade
699
Corporate reputation
696
Firmenimage
695
USA
686
Brand loyalty
671
Customer satisfaction
664
Kundenzufriedenheit
659
United States
657
Internationales Marketing
647
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56
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Alserhan, Baker Ahmad
3
Halkias, Daphne
3
Aagerup, Ulf
2
Barnes, Victoria
2
Brison, Natasha
2
Fink, Janet S.
2
Komodromos, Marcos
2
Krishna, Yamini
2
Lobpries, Jami
2
Nagraj, Aparna
2
Newton, Lucy A.
2
Vasavada-Oza, Falguni
2
Adnan, Malik
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmed, Gouher
1
Al Thawadi, Othman Mohammed O.
1
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Algumzi, Areej
1
Almutawaa, Doha Saleh
1
Alserhan, Omar Ahmad
1
Amponsah, Christian Tabi
1
Ayed, Tahar Lazhar
1
Babar, Muhammad Qamar Zaman
1
Bakhsh, Jordan
1
Bal, Anjali S.
1
Bataineh, Mohammad Khair
1
Bennett, Gregg
1
Berndt, Adele
1
Bian, Xuemei
1
Binninger, Anne-Sophie
1
Bjelskou, Peter
1
Blanco-Moreno, Sofía
1
Bouchet, Adrien
1
Boulanouar, Aisha Wood
1
Brassier, Pascal
1
Brinkmann, Mara
1
Carvalho, Luísa Cagica
1
Cheah, Jun-Hwa
1
Choudhary, Abhishek
1
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Sport management review
4
International journal of islamic marketing and branding
2
Journal of fashion marketing and management
2
Journal of global fashion marketing : JGfM
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Asia Pacific business review
1
Business history
1
Business horizons
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Cases on branding strategies and product development : successes and pitfalls
1
Cases on strategic social media utilization in the nonprofit sector
1
Critical Studies in Television
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Global business & economics review
1
Global business and finance review
1
Go-to-market strategies for women entrepreneurs : creating and exploring success
1
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Journal of Islamic marketing
1
Journal of advertising
1
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of risk and financial management : JRFM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Management decision
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Measuring and managing brands
1
Pakistan journal of commerce and social sciences
1
Rajagiri management journal
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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ECONIS (ZBW)
58
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1
The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf
- In:
Journal of fashion marketing and management
15
(
2011
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
Saved in:
2
Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei
;
Foxall, Gordon R.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
Saved in:
3
Female athlete endorsers : determinants of effectiveness
Fink, Janet S.
;
Parker, Heidi M.
;
Cunningham, George B.
; …
- In:
Sport management review
15
(
2012
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10009517341
Saved in:
4
How to market to women by humanising your brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
Saved in:
5
Perception towards branded jewellery : a study of working and non-working women
Parashar, Sapna
;
Narula, Sakshi
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 13-21)
.
2007
Persistent link: https://www.econbiz.de/10003676894
Saved in:
6
Marketing to rural women : how various leading brands are doing it?
Vasavada-Oza, Falguni
;
Nagraj, Aparna
;
Krishna, Yamini
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009577737
Saved in:
7
Expressing herself through brands : the Arab woman's perspective
Alserhan, Baker Ahmad
;
Halkias, Daphne
;
Wood …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10011418400
Saved in:
8
Female athletes, women's sport, and the sport media commercial complex : have we really "come a long way, baby"?
Fink, Janet S.
- In:
Sport management review
18
(
2015
)
3
,
pp. 331-342
Persistent link: https://www.econbiz.de/10011381858
Saved in:
9
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
10
Let the cork fly : creativity and innovation in a family business
Carvalho, Luísa Cagica
;
Williams, Bill
- In:
The international journal of entrepreneurship and innovation
15
(
2014
)
2
,
pp. 127-133
Persistent link: https://www.econbiz.de/10010375319
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