Narrow search
Showing 1 - 10 of 1,147
Cover Image
Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Cover Image
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Cover Image
Bowling for dollars : title sponsorship of college football bowls
Fizel, John L.; McNeil, Chris R. - In: Journal of sports economics 18 (2017) 2, pp. 162-181
Persistent link: https://www.econbiz.de/10011636920
Cover Image
From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak; Kim, Kitae; Hyun, Yong J.; Park, Byungho - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Cover Image
The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011515949
Cover Image
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Cover Image
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Cover Image
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Cover Image
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Cover Image
Sportsponsoring bei Fußball-Weltmeisterschaften : Wirkungsvergleich WM 2006 versus WM 1998
Nufer, Gerd - 2011
1998 wurde vom Autor eine umfangreiche empirische Untersuchung zu den Wirkungen von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaft in Frankreich veröffentlicht. Gemessen und analysiert wurden u.a. Erinnerungsleistungen und Veränderungen psychologischer Marketing-Zielgrößen im...
Persistent link: https://www.econbiz.de/10009521322