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Media see-saws : winners and losers on media platforms

Anderson, Simon P.; Peitz, Martin - 2015 - This version: October 2015

platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned. …

Persistent link: https://www.econbiz.de/10011491950

Channel coordination with quantity discounts and/or cooperative advertising

Karray, Salma; Surti, Chirag - In: International journal of production research 54 (2016) 17/18, pp. 5317-5335

Persistent link: https://www.econbiz.de/10011530210

In-store advertising by competitors

Kuksov, Dmitri; Prasad, Ashutosh; Zia, Mohammad - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 402-425

Persistent link: https://www.econbiz.de/10011695445

Strategic pricing and advertising in the presence of a counterfeiter

Buratto, Alessandra; Grosset, Luca; Zaccour, Georges - In: IMA journal of management mathematics 27 (2016) 3, pp. 397-418

Persistent link: https://www.econbiz.de/10011593259

Real-time bidding in online display advertising

Sayedi, Amin - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 553-568

Persistent link: https://www.econbiz.de/10011916547

Prepurchase information acquisition and credible advertising

Gardete, Pedro M.; Guo, Liang - In: Management science : journal of the Institute for … 67 (2021) 3, pp. 1696-1717

Persistent link: https://www.econbiz.de/10012506024

The effect of the alliance between manufacturer and weak retailer on supply chain performance

Zhang, Jianxiong; Lei, Liyan; Lu, Fuxiao; Cui, Lixin - In: IMA journal of management mathematics 29 (2018) 4, pp. 457-487

Persistent link: https://www.econbiz.de/10011974914

Manufacturers' pricing and advertising strategies for complementary and substitute goods

Roghaniana, Emad; Namazian, Zahra - In: International journal of services and operations … 46 (2023) 2, pp. 284-302

Persistent link: https://www.econbiz.de/10014430306

Optimal advertising and pricing decisions for complementary products

Taleizadeh, Ata Allah; Charmchi, Masoud - In: Journal of Industrial Engineering International 11 (2015), pp. 111-117

Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local … level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was …

Persistent link: https://www.econbiz.de/10011640840

Aggressive or partnership strategy : which choice is better for the national brand?

Amrouche, Nawel; Yan, Ruiliang - In: International journal of production economics 166 (2015), pp. 50-63

Persistent link: https://www.econbiz.de/10011334066

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