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Journal of historical research in marketing
Bingley [u.a.] : Emerald - 1.2009 -
Persistent link: https://www.econbiz.de/10003834045
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Journal of historical research in marketing
2009-: Bingley [u.a.] : Emerald - 1.2009 -
Persistent link: https://www.econbiz.de/10003794635
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History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832
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Origins of marketing thought in Britain
Jones, Brain; Tadajewski, Mark - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
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Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric - In: Journal of historical research in marketing 7 (2015) 3, pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
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The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
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Historical research in marketing theory and practice : a review essay
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
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Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
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History of marketing thought ; Volume 1
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643548
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History of marketing thought ; Volume 2
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643555