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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014
Persistent link: https://www.econbiz.de/10012016663
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Globalising Indian agriculture : policies and strategies
Hansra, B. S. (ed.); Hansra, B. S. (contributor);  … - 1999 - 1. ed.
Persistent link: https://www.econbiz.de/10014004192
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Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man - In: International journal of export marketing 2 (2018) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
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Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
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Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M. (ed.); Kostecki, Michel M. (ed.) - 1994 - 1. ed.
Persistent link: https://www.econbiz.de/10000349312
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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International business marketing in emerging country markets : the third wave of internationalization of firms
Jansson, Hans - 2009 - Paperback ed.
Persistent link: https://www.econbiz.de/10003806717
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The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110