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~subject:"Globalisierung"
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Globalisierung
Brand management
53
Markenführung
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Consumer behaviour
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International marketing
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Internationales Marketing
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Konsumentenverhalten
45
Brand image
33
Markenimage
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Global brands
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Globalization
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global brands
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Welt
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Kulturelle Identität
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Personality psychology
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Persönlichkeitspsychologie
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China
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Emerging economies
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National culture
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Nationalkultur
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Schwellenländer
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global identity
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Corporate Social Responsibility
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Multinationales Unternehmen
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Transnational corporation
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Corporate social responsibility
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Internet marketing
7
Online-Marketing
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Social Web
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Social web
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Beziehungsmarketing
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Cultural compatibility
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Coulter, Robin A.
3
Strizhakova, Yuliya
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Aashish, Kumar
2
Bartikowski, Boris
2
Malhotra, Neeru
2
Raman, Prashant
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Schlegelmilch, Bodo B.
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Akkan, Eren
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Akram, Muhammad Shakaib
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Alden, Dana
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Journal of business research : JBR
7
Journal of international marketing
5
Journal of global marketing
4
International marketing review
3
Advances in global leadership
1
Asia Pacific journal of marketing and logistics
1
Human resource management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of management studies : JMS
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Journal of marketing research
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Marketing i menedžment innovacij : m&mi
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ECONIS (ZBW)
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1
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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3
Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina
;
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
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4
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
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5
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
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6
The "green" side of materialism in emerging BRIC and developed markets : the moderating role of global cultural identity
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009732714
Saved in:
7
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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8
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
9
Consumer differences in motivated consumer innovativeness and global identity
Tanrikulu, Ceyda
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10013168981
Saved in:
10
How and when do prior international experiences lead to global work? : a career motivation perspective
Akkan, Eren
;
Lee, Yih-Teen
;
Reiche, B. Sebastian
- In:
Human resource management
61
(
2022
)
1
,
pp. 117-132
Persistent link: https://www.econbiz.de/10012796406
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