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Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an; Phau, Ian; Lin, Chad - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
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Animosity within borders : the mediating roles of regional identification and perceived discrimination on regional media preference
Huang, Yu-An; Lin, Chad; Yen, Dorothy A. - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 692-716
Persistent link: https://www.econbiz.de/10011478832
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Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian; Leng, Yip Siew - In: Journal of fashion marketing and management 12 (2008) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Journal of promotion management : JPM 24 (2018) 3, pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Country of origin effect : looking back and moving forward, (pp. 128-148). 2019
Persistent link: https://www.econbiz.de/10012008503
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
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Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa; Phau, Ian; Polczynski, Aleksandra - In: Journal of vacation marketing : an international journal 20 (2014) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
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Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac; Phau, Ian; Kea, Garick; Huang, Yu-An - In: Journal of retailing and consumer services 30 (2016), pp. 184-192
Persistent link: https://www.econbiz.de/10011473189