1. The history of marketing practice / Mark Tadajewski and D.G. Brian Jones -- 2. Ancient and medieval marketing / Eric H. Shaw -- 3. A history of consumption in the United States / Terrence H. Witkowski -- 4. In search of the consumer : the history of market research from 1890 to 1960 / Stefan...

Purpose – This paper aims to be a reflection on the production of The History of Marketing Thought . Design/methodology/approach – Historical review. Findings – Marketing has been largely ahistorical. Hopefully with the production of this collection, it will become less so as students and...

Purpose – The purpose of this paper is to present a selective survey of Professor Monieson's work, using the philosophy and sociology of science as a prism. Design/methodology/approach – The approach taken is a historical review. Findings – Monieson was an important figure in the...