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A conceptual framework for identifying key employee branding dimensions : a study of hospitality industry
Dhiman, Praveen; Arora, Sangeeta - In: Journal of innovation & knowledge : JIK 5 (2020) 3, pp. 200-209
, operating in five major tourist destinations of Northern India. The main thrust of the study is to gauge employees' perspectives …
Persistent link: https://www.econbiz.de/10012239052
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Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha; Sinha, Neena; Gupta, Manali - In: International journal of business and globalisation : IJBG 32 (2022) 2/3, pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
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Tourism and hospitality marketing : a global perspective
Hudson, Simon - 2008
Persistent link: https://www.econbiz.de/10003530582
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Tourism and hospitality marketing : a global perspective
Hudson, Simon - 2008 - Online-Ausg.
This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer
Persistent link: https://www.econbiz.de/10013208186
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Wert und Einfluss einer starken Marke in Hotellerie und Gastronomie
Ploppa, Benjamin N. - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 87-101). 2011
Persistent link: https://www.econbiz.de/10008798009
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Grundlagen und Herausforderungen des Markenmanagements in Hotellerie und Gastronomie
Gardini, Marco A. - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 12-67). 2011
Persistent link: https://www.econbiz.de/10008798011
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.; Guillet, Basak Denizci - In: International journal of hospitality management 30 (2011) 4, pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
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What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay; Zhang, Tingting Christina; Bilgihan, Anil - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 379-414
Persistent link: https://www.econbiz.de/10011308466