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Application of gaming in new media marketing

Mishra, Pratika (ed.); Dham, Swati Oberoi (ed.) - 2019

"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also...

Persistent link: https://www.econbiz.de/10011791053

New age digital media consumption : an exploratory study based in India

Sharma, Rajat; Gautam, Vikash - 2023

Persistent link: https://www.econbiz.de/10014319544

Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

Persistent link: https://www.econbiz.de/10011522157

Laws on Online Gaming and Online Gambling in India : Future Market of India

singh, Aneesh - 2023

supporting industry growth.This abstract provides an overview of the legal framework for online gaming in India. It examines the … various laws and regulations governing online gaming in India, including the Indian Gaming Act 1976, the Information … of online gaming. It also focuses on the need for a comprehensive legal framework for online gaming in India and the …

Persistent link: https://www.econbiz.de/10014347215

Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284

Persistent link: https://www.econbiz.de/10011349111

Examining beliefs, values and attitudes towards social media advertisements : results from India

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454

Persistent link: https://www.econbiz.de/10011448122

Consumers' response towards marketing through social networking sites in India

Mishra, Sita - In: International journal of Indian culture and business … 4 (2011) 4, pp. 436-452

Persistent link: https://www.econbiz.de/10009377158

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

Persistent link: https://www.econbiz.de/10011375482

User acceptance of social networking websites in India : Orkut vs. Facebook

Pillai, Anandan - In: International journal of Indian culture and business … 5 (2012) 4, pp. 405-414

Persistent link: https://www.econbiz.de/10009617922

Social media marketing in emerging economies : case study of three Indian firms

Bakshi, Madhupa; Mishra, Prashant - In: Harnessing the power of social media and web analytics, (pp. 79-101). 2014

Persistent link: https://www.econbiz.de/10010340872

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