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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing

Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331

Persistent link: https://www.econbiz.de/10012106629

A study on the online branding strategies of Indian fashion retail store

Goswami, Shubham - In: The IUP journal of brand management : IJBRM 12 (2015) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10011300978

A Study on the Online Branding Strategies of Indian Fashion Retail Stores

Goswami, Shubham - 2015

brands. The focus of this research is the online fashion store and multichannel retailers in India. The findings of the …

Persistent link: https://www.econbiz.de/10013014164

Factors influencing purchase intention of store brands in organised fashion retail

Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430

Persistent link: https://www.econbiz.de/10012669855

How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective

Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012648899

Consumer Behaviour in Fashion Retail Industry - Role of Ecommerce in Indian Fashion Retail Industry

Kumar, Sandeep; Bagai, Smita - 2022

-commerce has advanced rapidly in the Fashion apparel and accessories industry. Many companies strive for strategies to progress …, benefits and also some challenges in an emerging economy in the context of Indian Fashion Retail industry …

Persistent link: https://www.econbiz.de/10013299302

Antecedents and consequences of experiential value in fashion retailing : a study on Indian consumers

Varshneya, Geetika - In: Journal of fashion marketing and management 26 (2022) 5, pp. 832-851

Persistent link: https://www.econbiz.de/10013555061

Implusive buying behavior in Online fashion apparel shopping : an investigation of the influence of the internal and external factors among Indian shoppers

Wadera, Deepti; Sharma, Vrinda - In: South Asian journal of management : SAJM 25 (2018) 3, pp. 55-82

Persistent link: https://www.econbiz.de/10012011211

Understanding the antecedents of omni-channel shopping by customers with reference to fashion category : the Indian millennials’ perspective

Chaudhary, Prashant; Archana Singh; Sharma, Sarika - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 304-320

Persistent link: https://www.econbiz.de/10013367885

Factors influencing smartphone based online shopping : an empirical study of young Women shoppers

Shukla, Mahima; Jain, Vranda; Misra, Richa - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 1060-1077

Persistent link: https://www.econbiz.de/10013390984

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