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The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003822843
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Management strategies and innovation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521531
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Momentum : how companies become unstoppable market forces
Ricci, Ron; Volkmann, John - 2003
Persistent link: https://www.econbiz.de/10001691374
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Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.; Polat, Volkan - In: The journal of business & industrial marketing 37 (2022) 4, pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
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Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun; Noermijati, Noermijati; Hadiwidjojo, … - 2022
Persistent link: https://www.econbiz.de/10013197628
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Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
Brem, Alexander - 2015
This edited volume brings together academics from both innovation and marketing fields to explore the additional value … for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to … reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and …
Persistent link: https://www.econbiz.de/10012402077
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Accelerating growth with strategic innovation : putting market driving into context
Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
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Perspectives in marketing, innovation and strategy
Kotler, Philip (ed.); Roy, Subhadip (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014493451