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Marketing in the cyber era : strategies and emerging trends

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"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011729022

Marketing in the cyber era : strategies and emerging trends

Ghorbani, Ali (contributor) - 2014

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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship

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Applying organisational capability models to assess the maturity of digital-marketing governance

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Innovations in communication and advertising : a perspective from small firms in southern Brazil

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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz

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Producer push to consumer pull : who curates new media content? : developing strategies for new media environments

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