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New products : the factors that drive success
Cooper, Robert G. - 2009
Persistent link: https://www.econbiz.de/10003836288
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Where are all the breakthrough new products? : using portfolio management to boost innovation
Cooper, Robert G. - In: Research technology management : RTM 56 (2013) 5, pp. 25-33
Persistent link: https://www.econbiz.de/10010127263
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New products : what separates the winners from the losers and what drives success
Cooper, Robert G. - In: The PDMA handbook of new product development, (pp. 3-28). 2005
Persistent link: https://www.econbiz.de/10003831443
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Overall corporate strategies for new product programs
Cooper, Robert G. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
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Product leadership : creating and launching superior new products
Cooper, Robert G. - 1999
Persistent link: https://www.econbiz.de/10001404976
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The drivers of success in new-product development
Cooper, Robert G. - In: Industrial marketing management : the international … 76 (2019), pp. 36-47
Persistent link: https://www.econbiz.de/10011990716
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New products : the key factors in success
Cooper, Robert G. - 1990
Persistent link: https://www.econbiz.de/10000819810
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Generating breakthrough new product ideas : feeding the innovation funnel
Cooper, Robert G.; Edgett, Scott J. - 2007 - 1. print.
Persistent link: https://www.econbiz.de/10003760395
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New products: what separates winners from losers?
Cooper, Robert G. - In: The journal of product innovation management : an … 4 (1987) 3, pp. 169-184
Persistent link: https://www.econbiz.de/10001045975
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Developing a product innovation and technology strategy for your business
Cooper, Robert G.; Edgett, Scott J. - In: Research technology management : RTM 53 (2010) 3, pp. 33-40
Persistent link: https://www.econbiz.de/10003979264