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Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila (contributor) - 2006
Persistent link: https://www.econbiz.de/10003330427
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Innovation marketing profitability analysis within the framework of the Berlin Balanced Scorecard approach from the point of view of a finance-oriented customer value analysis
Schmeisser, Wilhelm; Clausen, Lydia; Schindler, Falko - In: Innovation performance accounting : financing decisions …, (pp. 405-449). 2010
Persistent link: https://www.econbiz.de/10003980362
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Information and technology management (ITM) : competitive advantage through customer relationship ; the case of an automobile dealership
Biehl, Marjorie Luísa; Link, Brandon; Vanti, Adolfo Alberto - In: E-business managerial aspects, solutions and case studies, (pp. 222-234). 2011
Persistent link: https://www.econbiz.de/10009158245
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Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM)
Bruhn, Manfred - 2012 - Orig.-Ausg., 4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10009501923
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Customer value propositions as interorganizational management accounting to support customer collaboration
Wouters, Marc; Kirchberger, Markus A. - In: Industrial marketing management : the international … 46 (2015), pp. 54-67
Persistent link: https://www.econbiz.de/10011286977
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How does perceived convenience retailer innovativeness create value for the customer?
Lin, Chen-yu; Marshall, David William; Dawson, John A. - In: International journal of business and economics 12 (2013) 2, pp. 171-179
Persistent link: https://www.econbiz.de/10010236033
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Value for value : the dynamics of supplier value in collaborative new product development
Smals, Raphaël G. M.; Smits, Armand A. J. - In: Industrial marketing management : the international … 41 (2012) 1, pp. 156-165
Persistent link: https://www.econbiz.de/10009513199
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Value proposition as a catalyst for a customer focused innovation
Lindič, Jaka; DaSilva, Carlos M. - In: Management decision : MD 49 (2011) 10, pp. 1694-1708
Persistent link: https://www.econbiz.de/10009613026
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How to support the management of intangibles
Arancibia Carvajal, Sara; Fernández Nogales, Angel - In: The service industries journal 34 (2014) 3, pp. 196-211
Persistent link: https://www.econbiz.de/10010344141