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~subject:"International marketing"
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International marketing
Marketingmanagement
16,961
Marketing management
16,375
Marketing
8,747
Deutschland
5,460
Germany
4,533
Theorie
4,449
Theory
4,424
Konsumentenverhalten
3,986
Consumer behaviour
3,981
Beziehungsmarketing
3,148
Relationship marketing
3,140
Brand management
2,354
Markenführung
2,351
Electronic Commerce
2,044
Strategisches Management
1,987
Online-Marketing
1,820
USA
1,731
Internet marketing
1,703
Marktforschung
1,656
Werbung
1,655
Unternehmen
1,633
Verbraucherverhalten
1,617
Markenpolitik
1,603
Kundenmanagement
1,534
United States
1,534
Internationales Marketing
1,287
Internet
1,201
Market research
1,159
Unternehmenserfolg
1,159
Innovation
1,151
Erfolgsfaktor
1,134
Strategic management
1,130
Firm performance
1,092
Management
1,085
Social Web
1,056
Social web
1,056
Markenartikel
1,035
Markenimage
999
Advertising
998
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29
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18
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11
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9
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9
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8
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8
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6
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6
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3
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Keegan, Warren J.
14
Fantapié Altobelli, Claudia
13
Sander, Matthias
12
Berndt, Ralph
11
Kotabe, Masaaki
9
Meissner, Hans Günther
9
Schlegelmilch, Bodo B.
9
Helsen, Kristiaan
8
Jain, Subhash C.
8
Doole, Isobel
7
Douglas, Susan P.
7
McCarthy, Edmund Jerome
7
Mooij, Marieke K. de
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Green, Mark C.
6
Lowe, Robin
6
Swoboda, Bernhard
6
Voeth, Markus
6
Zou, Shaoming
6
Bauer, Erich
5
Gnizy, Itzhak
5
Hünerberg, Reinhard
5
Javalgi, Rajshekhar G.
5
Kowalik, Izabela
5
Krafft, Manfred
5
Meffert, Heribert
5
Quelch, John A.
5
Schramm-Klein, Hanna
5
Sheth, Jagdish N.
5
Shoham, Aviv
5
Usunier, Jean-Claude
5
Zentes, Joachim
5
Bartlett, Christopher A.
4
Cadogan, John W.
4
Cateora, Philip R.
4
Cavusgil, S. Tamer
4
Craig, C. S.
4
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American Marketing Association
6
Springer Fachmedien Wiesbaden
4
Edward Elgar Publishing
2
Springer International Publishing
2
Springer-Verlag GmbH
2
UVK Verlagsgesellschaft mbH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Athens Institute for Education and Research
1
Bundesministerium für Wiortschaftliche Zusammenarbeit
1
Center for International Research in Consumers Location and Their Environments
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Deutsche Gesellschaft für Technische Zusammenarbeit
1
Deutscher Akademischer Austauschdienst
1
European Marketing Academy
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
Europäische Union / Rat
1
Fachhochschule Erfurt / Fachbereich Wirtschaftswissenschaft
1
Federal Ministry for Economic Cooperation
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German Agency for Technical Cooperation
1
Gesellschaft zur Erforschung des Markenwesens
1
Helmut-Schmidt-Universität
1
IMP Group
1
Institut der Deutschen Wirtschaft Köln
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Conference on Strategic Innovative Marketing and Tourism <8., 2019, Chios>
1
Markendialog <11, 2007, Frankfurt, Main>
1
NetLibrary, Inc
1
Országos Műszaki Információs Központ és Könyvtár <Budapest>
1
PUBLICIS Erlangen Zweigniederlassung der PWW GmbH
1
Pearson Studium
1
Russell Sage Foundation
1
State of the Art of Research in International Marketing Conference <(2001 :University of Connecticut)>
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
Tectum Verlag
1
UNCTAD
1
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Published in...
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International marketing review
26
SpringerLink / Bücher
24
Journal of business research : JBR
23
Journal of international marketing
19
Europäische Hochschulschriften / 5
13
International business review : the official journal of the European International Business Academy
13
Advances in international marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Gabler Edition Wissenschaft
8
Journal of global marketing
8
Journal of strategic marketing
8
Springer eBook Collection
8
European journal of marketing : EJM
7
Neue betriebswirtschaftliche Forschung : Nbf
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Edward Elgar E-Book Archive
5
International Marketing Review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Always learning
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Innovatives Markenmanagement
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Legends in marketing
4
Management for Professionals
4
Proceedings series / American Marketing Association
4
Springer eBook Collection / Business and Management
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
DUV / Wirtschaftswissenschaft
3
European Journal of Marketing
3
Gabler Edition Wissenschaft / Forum Marketing
3
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
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Source
All
ECONIS (ZBW)
970
Other ZBW resources
14
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1
Toyota's global marketing strategy : innovation through breakthrough thinking and Kaizen
Hibino, Shōzō
;
Noguchi, Kōichirō
;
Plenert, Gerhard …
-
2018
Persistent link: https://www.econbiz.de/10011672065
Saved in:
2
Absatzchancen und -strategien für deutsche Umwelttechnik in Taiwan und Thailand
Schneider, Katrin
-
1995
Persistent link: https://www.econbiz.de/10000546327
Saved in:
3
International marketing : a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...
Ahsen, Anette von
(
ed.
);
Hüttner, Manfred
(
honouree
)
-
1996
Persistent link: https://www.econbiz.de/10000584611
Saved in:
5
Marketing-Management
: allgemein, sektoral, international
Hüttner, Manfred
;
Pingel, Annette
;
Schwarting, Ulf
-
1994
Persistent link: https://www.econbiz.de/10000414943
Saved in:
6
Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael
-
1997
Persistent link: https://www.econbiz.de/10000602806
Saved in:
7
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M.
(
ed.
);
Kostecki, Michel M.
(
ed.
)
-
1994
-
1. ed.
Persistent link: https://www.econbiz.de/10000349312
Saved in:
8
Risk-Management im strategischen internationalen Marketing
Fasse, Friedrich-Wilhelm
-
1995
Persistent link: https://www.econbiz.de/10000541146
Saved in:
9
Strategisches internationales Marketing
Meissner, Hans Günther
-
1995
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000543156
Saved in:
10
Global marketing management
Quelch, John A.
(
contributor
); …
-
1999
-
4th ed
Persistent link: https://www.econbiz.de/10000671717
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