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McDonald's conquest of Russia : the case of a textbook execution of a business plan

Hansen, Steven L.; Kim, Sangphill; Diallo, Alahassane - In: The journal of current research in global business : JCRGB 13 (2010) 20, pp. 48-54

Persistent link: https://www.econbiz.de/10008810683

Emerging Russian multinational companies : managerial and corporate challenges

Filippov, Sergey - In: European journal of international management : EJIM 6 (2012) 3, pp. 323-341

Persistent link: https://www.econbiz.de/10009578292

Global diversity : winning customers and engaging employees within world markets

Gundling, Ernest; Zanchettin, Anita - 2007

Persistent link: https://www.econbiz.de/10003361551

Culture-laden imports : international market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10012026142

International business entry modes and consumer ethnocentrism : a multi country perspective

Bose, Tarun Kanti; Chew, Tze Cheng; Purohit, Sonal; … - In: Thunderbird international business review 66 (2024) 3, pp. 233-249

Persistent link: https://www.econbiz.de/10014532165

International corporate brand management : evaluating standardized corporate branding accross countries

Meierer, Markus - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008688658

The external environment and its effect on strategic marketing planning: a case study for McDonald's

Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307

Persistent link: https://www.econbiz.de/10003771042

KFC's radical approach to China

Bell, David E.; Shelman, Mary L. - In: Harvard business review : HBR 89 (2011) 11, pp. 137-142

Persistent link: https://www.econbiz.de/10009380905

McDonald's and KFC in China : competitors or companions?

Shen, Qiaowei; Xiao, Ping - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 287-307

Persistent link: https://www.econbiz.de/10010358773

The application of project advancement to developing the deployment procedure for transnational investment : the example of fast food industry entry into mainland China

Chang, Cheng-chang; Chen, Yan-kwang - In: International journal of management concepts and … 3 (2009) 3, pp. 290-311

Persistent link: https://www.econbiz.de/10003829037

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