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~subject:"Internationales Marketing"
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Internationales Marketing
Brand management
53
Markenführung
52
Consumer behaviour
47
International marketing
47
Konsumentenverhalten
45
Brand image
33
Markenimage
33
Global brands
32
Globalization
30
global brands
30
Globalisierung
28
Brand
19
Markenartikel
19
Global identity
16
Welt
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World
15
Cultural identity
13
Kulturelle Identität
13
Personality psychology
13
Persönlichkeitspsychologie
13
China
11
Emerging economies
10
National culture
10
Nationalkultur
10
Schwellenländer
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global identity
10
Corporate Social Responsibility
9
Local identity
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Multinationales Unternehmen
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Transnational corporation
8
Corporate social responsibility
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Beziehungsmarketing
6
Cultural compatibility
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English
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Diamantopoulos, Adamantios
5
Davvetas, Vasileios
4
Aashish, Kumar
2
Bartikowski, Boris
2
Coulter, Robin A.
2
Heinberg, Martin
2
Malhotra, Neeru
2
Raman, Prashant
2
Ray, Keshab
2
Sharma, Meenakshi
2
Sichtmann, Christina
2
Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Akram, Muhammad Shakaib
1
Akturan, Ulun
1
Alden, Dana
1
Ar, Aybeniz Akdeniz
1
Asiati, Diah Isnaini
1
Aydinoğlu, Nilüfer Z.
1
Balabanis, George
1
Bartsch, Fabian
1
Baršytė, Justina
1
Batra, Rajeev
1
Bhattacharjee, Debashree Roy
1
Borges, Adilson
1
Bozbay, Zehra
1
Brown, Brian P.
1
Butkovskaya, Galina V.
1
Cappellini, Benedetta
1
Cawsey, Timothy
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Chernova, Veronica Yu.
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Chumpitaz Caceres, Rubén
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Cleveland, Mark
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Crespo, Cátia Fernandes
1
Dalmoro, Marlon
1
Ding, Qing Shan
1
ELSamen, Amjad Abu
1
Feinberg, Fred M.
1
Gammoh, Bashar S.
1
Goraya, M. Awais Shakir
1
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Journal of international marketing
11
International marketing review
5
Journal of business research : JBR
5
Journal of global marketing
4
Corporate reputation review
1
European research studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Global Entrepreneurship Research : JGER
1
Journal of consumer marketing
1
Journal of food products marketing
1
Journal of information & knowledge management : JIKM
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing i menedžment innovacij : m&mi
1
Marketing intelligence & planning
1
Review of international business and strategy
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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1
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina
;
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
Saved in:
4
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
7
Consumer differences in motivated consumer innovativeness and global identity
Tanrikulu, Ceyda
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10013168981
Saved in:
8
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
9
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
10
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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