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Internet
Social Web
20,610
Social web
20,579
Konsumentenverhalten
8,010
Werbewirkung
7,998
Consumer behaviour
7,995
Advertising effects
7,772
Online-Marketing
7,512
Internet marketing
7,417
Werbung
4,031
Advertising
3,994
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2,849
Brand management
2,845
Soziales Netzwerk
2,439
Viral marketing
2,352
Virales Marketing
2,352
Social network
2,282
Beziehungsmarketing
2,212
Relationship marketing
2,208
Electronic Commerce
1,963
Markenimage
1,944
Brand image
1,925
E-commerce
1,888
Social media
1,745
social media
1,693
Online-Handel
1,592
Online retailing
1,590
Digitalisierung
1,434
Digitization
1,399
USA
1,231
Deutschland
1,230
United States
1,219
Germany
1,177
Marketingmanagement
1,137
Marketing management
1,128
Brand
1,002
Markenartikel
986
Web 2.0 technologies
973
Web 2.0-Technologien
972
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920
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Sabatini, Fabio
10
Bauernschuster, Stefan
9
Falck, Oliver
9
Castronova, Edward
8
Theobald, Elke
8
Woessmann, Ludger
8
Bell, Mark W.
7
Wagner, Gert G.
7
D'Annunzio, Anna
6
Leimeister, Jan Marco
6
Russo, Antonio
6
Sarracino, Francesco
6
Smith, Michael D.
6
Danaher, Brett
5
Krcmar, Helmut
5
Peitz, Martin
5
Telang, Rahul
5
Belleflamme, Paul
4
Enikolopov, Ruben
4
Fogel, Joshua
4
Goldfarb, Avi
4
Pant, Gautam
4
Petrova, Maria
4
Peukert, Christian
4
Zhuravskaya, Ekaterina
4
Bauer, Hans H.
3
Baxter, Gavin James
3
Choi, Chong-ju
3
Dellarocas, Chrysanthos
3
Gaudeul, Alexia
3
Geraci, Andrea
3
Ghose, Anindya
3
Giorgidze, George
3
Girotra, Karan
3
Halatchliyski, Iassen
3
Hummel, Johannes
3
Jha, Chandan Kumar
3
Junquera-Varela, Raul Felix
3
Karla, Jürgen
3
Kilian, Thomas
3
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IGI Global
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Springer Fachmedien Wiesbaden
6
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2
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2
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Books on Demand GmbH <Norderstedt>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Edition Virgines e.K.
1
European University Institute / Department of Law
1
Europäische Kommission
1
Forum Unternehmer und Wissenschaft <19, 2007, Dresden>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GeNeMe <2001, Dresden>
1
GeNeMe <2002, Dresden>
1
Gesellschaft zur Erforschung des Markenwesens
1
International African Institute
1
International Telecommunications Society
1
International Week Internet Communication Management <6., Kattowitz>
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
LexisNexis Verlag
1
Markendialog <13, 2009, Berlin>
1
National Bureau of Economic Research
1
OECD
1
Organisation for Economic Co-operation and Development
1
Plassen Verlag
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Braunschweig / Institut für Marketing
1
Technische Universität Dresden
1
Uniwersytet Ekonomiczny w Katowicach
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
World Tourism Organization
1
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Information systems research : ISR
14
Journal of management information systems : JMIS
14
International journal of internet marketing and advertising : IJIMA
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
HMD : Praxis der Wirtschaftsinformatik
11
Journal of business research : JBR
11
SpringerLink / Bücher
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
CESifo working papers
9
Information economics and policy : IEP
9
International journal of business information systems : IJBIS
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of internet commerce
9
European research studies
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Technological forecasting & social change : an international journal
7
Business horizons
6
Electronic commerce research
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of networking and virtual organisations : IJNVO
6
Journal of business ethics : JOBE
6
Social-Media-Handbuch : Theorien, Methoden, Modelle
6
Discussion paper series / IZA
5
IM : die Fachzeitschrift für Information, Management und Consulting
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of technology marketing : IJTMkt
5
Internet policy review : journal on internet regulation
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of education for business
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of information & knowledge management : JIKM
5
Journal of marketing management : MM
5
Management information systems : mis quarterly
5
Marketing : ZFP ; journal of research and management
5
Decision support systems : DSS ; the international journal
4
Discussion papers / CEPR
4
International journal of advertising : the quarterly review of marketing communications
4
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Source
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ECONIS (ZBW)
1,452
USB Cologne (EcoSocSci)
14
EconStor
3
USB Cologne (business full texts)
1
RePEc
1
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1
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung
;
Lin, Li Min
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
Saved in:
2
Ethics of global Internet, community and fame addiction
Choi, Chong-ju
;
Berger, Ron
- In:
Journal of business ethics : JOBE
85
(
2009
)
2
,
pp. 193-200
Persistent link: https://www.econbiz.de/10003835954
Saved in:
3
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
4
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
5
What makes consumers repeat consumption internet celebrity restaurant?
Tang, Jianxiong
;
Xie, Liping
;
Sun, Qiao
;
Liu, Xian
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
Saved in:
6
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
7
Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
Saved in:
8
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
9
Online video advertisement avoidance : can interactivity help?
Hussain, Dildar
;
Lasage, Hélène
- In:
The journal of applied business research
30
(
2014
)
1
,
pp. 43-49
Persistent link: https://www.econbiz.de/10010252121
Saved in:
10
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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