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Internet
Relationship marketing
26,443
Beziehungsmarketing
25,768
Social Web
20,854
Social web
20,823
Digitalisierung
16,926
Consumer behaviour
15,772
Konsumentenverhalten
15,577
Customer satisfaction
15,563
Digitization
14,565
Kundenzufriedenheit
13,977
Service quality
8,004
Dienstleistungsqualität
7,809
Online-Marketing
7,003
Internet marketing
6,881
Electronic Commerce
5,571
E-commerce
5,319
Deutschland
4,780
Germany
4,505
Brand management
4,057
Markenführung
4,050
Online-Handel
3,413
Online retailing
3,401
Innovation
3,359
Theorie
3,035
Theory
3,023
Viral marketing
2,967
Virales Marketing
2,967
Brand image
2,845
Markenimage
2,839
Marketingmanagement
2,803
Marketing management
2,772
Soziales Netzwerk
2,623
Lieferantenmanagement
2,612
Supplier relationship management
2,609
Informationstechnik
2,515
Social network
2,467
Information technology
2,430
USA
2,225
Innovationsmanagement
2,210
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Sabatini, Fabio
11
Falck, Oliver
10
Wirtz, Bernd W.
10
Bauernschuster, Stefan
9
Castronova, Edward
8
Theobald, Elke
8
Woessmann, Ludger
8
Bell, Mark W.
7
Smith, Michael D.
7
Wagner, Gert G.
7
Aguiar, Luis
6
Bauer, Hans H.
6
Danaher, Brett
6
George, Ajimon
6
Leimeister, Jan Marco
6
Peitz, Martin
6
Sarracino, Francesco
6
Thaichon, Paramaporn
6
Tucker, Catherine
6
Hudetz, Kai
5
Krcmar, Helmut
5
Telang, Rahul
5
Tranos, Emmanouil
5
Belleflamme, Paul
4
Enikolopov, Ruben
4
Goldfarb, Avi
4
Jebarajakirthy, Charles
4
Junquera-Varela, Raul Felix
4
Leach, Mark
4
Lihotzky, Nikolai
4
Lucas-Mas, Cristian Óliver
4
Nijkamp, Peter
4
Petrova, Maria
4
Peukert, Christian
4
Pitt, Leyland F.
4
Quach, Sara
4
Schüller, Simone
4
Waldfogel, Joel
4
Weiber, Rolf
4
Zhuravskaya, Ekaterina
4
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IGI Global
33
Springer Fachmedien Wiesbaden
10
OECD
6
Bund-Verlag
3
Nomos Verlagsgesellschaft
3
Weltbank
3
World Bank Group
3
FinanzBuch Verlag
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
2
National Bureau of Economic Research
2
Organisation for Economic Co-operation and Development
2
UNCTAD
2
"Media Economics Revisited" - (Wie) Verändert das Internet die Ökonomie der Medien? <Veranstaltung> <2016, Jena>
1
Albrecht Knaus Verlag
1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Berliner Wissenschafts-Verlag
1
Bertelsmann Stiftung
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bund-Länder-Kommission für Bildungsplanung und Forschungsförderung
1
Commission on Science and Technology for Sustainable Development in the South
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Digital Technologies in Teaching and Learning Strategies <Veranstaltung> <2021, Rostow am Don>
1
Digitalization for Sustainability - Science in Dialogue <Projekt>
1
Economic Research Forum for the Arab Countries, Iran and Turkey
1
Economics Department, European Investment Bank (EIB)
1
Edition Virgines e.K.
1
Erasmus Research Institute of Management
1
European University Institute / Department of Law
1
Europäische Kommission
1
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1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Forum Unternehmer und Wissenschaft <19, 2007, Dresden>
1
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1
Frankreich / Section des Affaires Européennes et Internationales
1
Fribourger Arbeitskreis für die Ökonomie des Rundfunks
1
Friedrich-Schiller-Universität Jena
1
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Technological forecasting & social change : an international journal
18
Telecommunications policy : the international journal of digital economy, data sciences and new media
18
Journal of retailing and consumer services
17
SpringerLink / Bücher
17
Journal of management information systems : JMIS
15
Information systems research : ISR
14
International journal of internet marketing and advertising : IJIMA
14
Journal of business research : JBR
14
Journal of internet commerce
13
Electronic commerce research
12
HMD : Praxis der Wirtschaftsinformatik
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
International journal of business information systems : IJBIS
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
Marketing Intelligence & Planning
9
Business horizons
8
CESifo working papers
8
Decision support systems : DSS ; the international journal
8
European research studies
8
Springer eBook Collection
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Information economics and policy : IEP
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of networking and virtual organisations : IJNVO
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of strategic marketing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Discussion paper series / IZA
6
Electronic Services
6
Finance research letters
6
International journal of technology marketing : IJTMkt
6
Journal of education for business
6
Journal of global information management : an official publication of the Information Resources Management Association
6
Journal of information & knowledge management : JIKM
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Management information systems : mis quarterly
6
Social-Media-Handbuch : Theorien, Methoden, Modelle
6
European Journal of Marketing
5
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Source
All
ECONIS (ZBW)
2,164
Other ZBW resources
57
USB Cologne (EcoSocSci)
42
EconStor
11
RePEc
6
USB Cologne (business full texts)
2
BASE
2
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1
Positive customer churn : an application to online dating
Dechant, Andrea
;
Spann, Martin
;
Becker, Jan U.
- In:
Journal of service research
22
(
2019
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012005779
Saved in:
2
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
3
Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li
;
Wu, Xiaoli
;
Zhang, Yue
;
Zhao, Jie
- In:
International journal of networking and virtual …
15
(
2015
)
2/3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
Saved in:
4
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
5
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
6
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
7
Internet banking services as tool of
CRM
: a study of customer satisfaction in the National Capital Region, Delhi
Singh, Shamsher
;
Sirohi, Naveen J.
- In:
International journal of electronic customer …
8
(
2014
)
1/3
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011471152
Saved in:
8
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Saved in:
9
The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011515067
Saved in:
10
Customer loyalty intentions in broadband internet services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of business innovation and research
7
(
2013
)
4
,
pp. 487-503
Persistent link: https://www.econbiz.de/10010212325
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