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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007
Persistent link: https://www.econbiz.de/10003538860
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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009424870
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Oranizational commitment and users' perception of ease of use : a study among bank managers
Vella, Joseph; Caruana, Albert; Pitt, Leyland F. - In: The journal of management development 32 (2013) 4, pp. 351-362
Persistent link: https://www.econbiz.de/10009756945
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The theory and practice of advertising : counting the cost to the customer
Berthon, Pierre R.; Robson, Karen; Pitt, Leyland F. - In: Journal of advertising research 53 (2013) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10010199628
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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E-Marketing Ireland : cashing in on green dots
Halvorson, Wade; Bal, Anjali; Pitt, Leyland F.; Parent, … - In: Marketing intelligence & planning 30 (2012) 6, pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
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Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of advertising research 51 (2011) 2, pp. 417-426
Persistent link: https://www.econbiz.de/10009269505