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Internet marketing
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Kitchen, Philip J.
4
Simmons, Geoffrey
4
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2
Kimmel, Allan J.
2
Simmons, Geoff
2
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International small business journal : researching entrepreneurship
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International journal of electronic marketing and retailing : IJEMR
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Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
2
Perceived intrusiveness in digital advertising : strategic marketing implications
Truong, Yann
;
Simmons, Geoff
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10003988716
Saved in:
3
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
Saved in:
4
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior : a comparative study between China and France
Xu-Priour, Dong-Ling
;
Truong, Yann
;
Klink, Richard R.
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 265-275
Persistent link: https://www.econbiz.de/10010483215
Saved in:
5
Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
International small business journal : researching …
33
(
2015
)
4
,
pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
Saved in:
6
An exploration of small business website optimization : enablers, influencers and an assessment approach
Simmons, Geoffrey
;
Armstrong, Gillian
;
Durkin, Mark G.
- In:
International small business journal : researching …
29
(
2011
)
5
,
pp. 534-561
Persistent link: https://www.econbiz.de/10009380479
Saved in:
7
Web-based social movement contesting marketing strategy : the mobilisation of multiple actors and rhetorical strategies
Palmer, Mark
;
Simmons, Geoffrey
;
Mason, Katy
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 383-408
Persistent link: https://www.econbiz.de/10010345655
Saved in:
8
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
9
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Saved in:
10
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
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