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Internet marketing
Malaysia
15,983
Markenimage
10,776
Brand image
10,562
Consumer behaviour
7,111
Konsumentenverhalten
7,104
Markenführung
6,936
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6,935
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6,605
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3,206
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2,283
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2,254
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2,229
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2,228
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1,044
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1,031
Social web
1,031
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1,008
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996
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991
Advertising effects
988
Welt
953
World
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Customer satisfaction
944
Kundenzufriedenheit
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940
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Schivinski, Bruno
7
Vashisht, Devika
7
Sreejesh, S.
6
Loureiro, Sandra Maria Correia
5
Okumus, Fevzi
5
Ranfagni, Silvia
5
Rita, Paulo
5
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4
Bilgihan, Anil
4
Dwivedi, Yogesh Kumar
4
Garay Tamajón, Luis Alfonso
4
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4
Hollebeek, Linda D.
4
Loginova, Oksana
4
Motta, Massimo
4
Nusair, Khaldoon
4
Penta, Antonio
4
Rahman, Zillur
4
Sashittal, Hemant Chaitanya
4
Thurasamy Ramayah
4
Al-Mamun, Abdullah
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bilro, Ricardo Godinho
3
Burmann, Christoph
3
Chakraborty, Uttam
3
Cheung, Man Lai
3
Dou, Wenyu
3
Dąbrowski, Dariusz
3
Farhat, Kashif
3
Fernandes, Teresa
3
Gensler, Sonja
3
Groenen, Patrick J. F.
3
Johnson, Lester W.
3
Kagie, Martijn
3
Khan, Imran
3
Kian Yeik Koay
3
Kim, Hye-yŏng
3
Kumar, Vikas
3
Kunkel, Thilo
3
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Haufe-Lexware GmbH & Co. KG
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Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
21
Journal of marketing communications
16
Tourism management : research, policies, practice
15
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing intelligence & planning
13
International journal of advertising : the review of marketing communications
10
Journal of promotion management : JPM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism management perspectives : TMP
9
Asia Pacific journal of marketing and logistics
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of internet commerce
8
Journal of marketing management : MM
8
International journal of hospitality management
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
International journal of consumer studies
5
International journal of electronic business : IJEB
5
Journal of advertising research
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
Electronic commerce research
4
European journal of marketing
4
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ECONIS (ZBW)
928
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1
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date (oldest first)
1
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
2
Factors affecting brand image and commitment among the air travellers in
Malaysia
Che Nawi, Noorshella
;
Al-Mamun, Abdullah
;
Syed Ali Fazal
; …
- In:
Middle East journal of management : MEJM
7
(
2020
)
6
,
pp. 631-646
Persistent link: https://www.econbiz.de/10012392763
Saved in:
3
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
4
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
5
Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
6
Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
Saved in:
7
Ethnographic research in service marketing : theory, methods, and practice
Koskull, Catharina von
- In:
Field guide to case study research in …
,
(pp. 101-145)
.
2014
Persistent link: https://www.econbiz.de/10011413778
Saved in:
8
A tale of two banks : customer services on Facebook
Dalziel, Nurdilek
;
Hontoir, Janet
- In:
Analyzing the strategic role of social networking in …
,
(pp. 136-156)
.
2017
Persistent link: https://www.econbiz.de/10011531087
Saved in:
9
Suchmaschinen-Marketing in Direktbanken : Grundlagen, Erfolgsfaktoren und Status quo
Berger, Katharina
;
Peters, Anja
;
Seitz, Katharina
-
2010
Persistent link: https://www.econbiz.de/10010221480
Saved in:
10
Generation 50plus und Social Media : ein Widerspruch?
Muthers, Helmut
;
Schwarzbauer, Florian
- In:
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
(
2010
)
11
,
pp. 416-420
Persistent link: https://www.econbiz.de/10008737341
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